Sr Product Manager, Experience Hub

We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.

Enterprise Technology plays a critical part in shaping the future of mobility. If you’re looking for the chance to leverage advanced technology to redefine the transportation landscape, enhance the customer experience and improve people’s lives, this is the opportunity for you. Join us and challenge your IT expertise and analytical skills to help create vehicles that are as smart as you are.

In this position...

As a Senior Product Manager on the Global Owner Product Management team within Ford's Global Digital & CRM division, you will own the product strategy and execution for the Experiences Hub — ensuring experiences are effectively discovered, presented, and monetized across Ford's digital ecosystem. You will lead product direction for the platform that surfaces experiences to both owners and non-owners, partnering with a broad set of stakeholders who bring new experiences to market. Ford Racing is a primary stakeholder for this role, and you will work in close, ongoing partnership with the Ford Racing team to bring racing experiences and events to life across Ford's digital ecosystem.

A core focus of this role is building the Experiences Hub itself: leading the onboarding of all Ford Racing experiences onto the platform and owning the end-to-end transactional capability that allows owners and non-owners to discover, book, pay for, and engage with experiences from start to finish.

This role sits at the intersection of stakeholder management, cross-org collaboration, and revenue growth. As experience launches continue to evolve and grow in scale, you will be the driving force that brings structure, sequencing, and disciplined execution to a fast-moving space — partnering closely with stakeholders to shape scope and timing, while finding creative ways to keep momentum and deliver results.

You will also work across product organizations to expand awareness and placement of experiences throughout the site and apply strong business acumen to grow both direct and incremental revenue tied to experiences. Success in this role means turning ambiguity into a clear roadmap, building trusted relationships with stakeholders, and telling a compelling story that aligns leadership, partner teams, and dependent teams around a common direction.

The role does require you to occasionally work upstream and outside the traditional product management wheelhouse — partnering closely with Ford's CRM and marketing teams to promote experiences and events, support personalization of how they are surfaced, and use experimentation and A/B testing to refine performance across Web, App, Email, and SMS. This cross-functional collaboration is an important part of the job, but the primary focus of the role remains building, scaling, and operating the Experiences Hub as a product.

Based in Dearborn, MI, this is a hybrid position with a required four-day onsite presence each week. Relocation assistance may be available for qualified candidates. 

What you'll do...

Platform Strategy & Roadmap

• Vision & Execution Vision & Execution: Own and drive the roadmap for the Experiences Hub in partnership with Ford Racing , bringing clarity and strategic direction to an emerging space
• Operating in Ambiguity: Comfortably navigate a fast-moving "blank space" and proactively build the frameworks needed to bring clarity. 
• Scope & Prioritization: Evaluate incoming requests for scope and readiness, and partner with stakeholders to align on realistic timelines and delivery approaches.

End-to-End Transactional Capability

• Transactional Ownership: Own the full transaction lifecycle for the Experiences Hub — discovery, browsing, booking, payment, and fulfillment — ensuring a seamless, end-to-end experience for owners and non-owners.
• Ford Racing Onboarding: Lead the onboarding of all Ford Racing experiences and events onto the Hub, partnering directly with Ford Racing to migrate, launch, and maintain every activation on the platform.

Stakeholder & Cross-Org Collaboration

• Stakeholder Management: Collaborate with a diverse set