Sr. Director, Digital Optimization

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions, enabling the communities we support to grow and succeed in the right ways, all more confidently and more often—that’s what we call the courage to thrive.   We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive. Try new things, learn new skills and discover what you excel at—all from Day One. 

As a wholly owned subsidiary of U.S. Bank, Elavon is committed to building the platforms and ecosystems that help over 1.5 million customers around the world to achieve their financial goals—no matter what they need. From transaction processing to customer service, to driving innovation and launching new products, we’re building a range of tailored payment solutions powered by the latest technology. As part of our team, you can explore what motivates and energizes your career goals: partnering with our customers, our communities, and each other. 

Job Description

The Senior Director of Digital Optimization is a strategic leader with a primary focus on SEO excellence across MPS owned digital properties. This role is responsible for driving organic visibility, optimizing content for search engines, and ensuring that our websites deliver exceptional user experiences and measurable performance. The Director will lead SEO strategy and execution, while also overseeing and creating web content, user journeys, SEM, and performance analytics.  The incumbent will collaborate with Product Marketing, Product Management, Digital Marketing, AEM teams, and external agencies is essential to align digital initiatives with business goals and drive revenue growth.

Develops and leads the marketing strategy for a specified area to deliver customer-centric, multi-channel marketing programs to maximize customer growth, retention and engagement. Identifies and communicates key performance indicators to ensure marketing strategies are yielding positive return on investment as well as to modify and optimize strategies as necessary. Manages professional employees and/or supervisors of complex support, production marketing team(s). Uses segment specific marketing strategies and media to launch marketing programs and/or products in collaboration with agencies, product, sales and technical teams. Successfully negotiates contracts and activates vendor relationships for the benefit of the Company and our brand. Adapts departmental plans and priorities to address agility, resource and operational challenges. Provides marketing support for alternative marketing channels such as tradeshows, seminars, industry sponsorships, etc. Collaborates with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and bank policies.

Key Responsibilities:

• SEO Strategy & Execution (Primary Focus):
  Lead the development and implementation of comprehensive SEO strategies to improve organic search rankings, traffic, and engagement. Conduct keyword research, competitive analysis, and technical audits to identify opportunities for optimization. Ensure content is aligned with SEO best practices are embedded in all digital content.
• Website Content:
  Lead the strategy and execution of content on Elavon owned websites ensuring alignment with brand messaging, product, and user experience best practices.
• User Journey Design:
  Develop and refine user flows and content hierarchies that guide users through intuitive and conversion-focused digital experiences.
• SEM Integration:
   Partner with paid media teams to align SEM campaigns with organic strategies for holistic search performance.
• Performance Analytics:
  Monitor and analyze site performance using tools like Adobe Analytics, Google Analytics, and others. Translate insights into actionable recommendations to improve KPIs.
• Cross-Functional Collaboration:
  Work closely with Product Marketing, Product, Digital Marketing, AEM teams, and agencies to ensure cohesive digital strategies and execution.
• Platform Optimization:
  Ensure websites are optimized for speed, accessibility, mobile responsiveness, and technical SEO.

• Testing & Experimentation:
  Lead A/B and multivariate testing strategies to validate SEO integrity and higher conversions.
• Digital Integration & Governance:
  Lead digital integration efforts for acquisitions, ensuring unified brand and content strategies. Maintain governance over digital standards, accessibility, and brand consistency.
• Content Strategy & Messaging: