Digital Day to Day (Artist Specific)

Job Summary:

Title: Digital Day to Day  (Artist Specific)

Reports to: Head of Digital (Artist Specific)

Location: New York, NY

The Role: 

Roc Nation is seeking a Digital Day to Day for a Tier 1 Artist. This position reports to the Head of DSP & Digital and serves as a key member of the artist’s digital team. The role will help plan, develop and execute digital strategies for this artist and their business entities.

Responsibilities will include supporting the Head of DSP & Digital with executing promotional campaigns, designing and implementing creative marketing plans, securing digital retail merchandising/playlisting, facilitating requests between partners, managers and the artist and maintaining artist web & social platforms. This individual will be responsible for both digital strategy and the execution of plans, including all digital platforms and community management, on a daily basis.

Key Responsibilities:

• Content Development: Produce and post digital content, including text, images, videos; liaise with artist and the team to develop artist generated content

• Site and Social Development / Management: Support and manage new site builds and launches; maintain and update artist site, & social media profiles

• Creative Marketing: Grow artist awareness, site traffic and content syndication through third party editorials, feature placements, social networking strategies, influencer marketing, marketing programs, D2C initiatives, contests/sweepstakes and exclusive content promotions

• Reporting and Analysis: Liaison with the Digital department to compile and utilize regular reports to inform internal teams; analyze data to evaluate campaign efficacy; evaluate internal and competitive digital campaign performances to determine each promotion’s success and areas of opportunity/growth; create reports for artist and external partners

Qualifications:

• 3-5 years of experience managing the use of and/or relationships with digital distribution and social platforms

• Bachelor's degree in a related field preferred

• Extensive knowledge of and passion for the music and digital market

• Excellent copywriting skills; ability to write under pressure for multiple campaigns simultaneously

• An in-depth understanding of social media platforms, industry trends, new technologies and digital music services

• Creative vision and implementation needed

• Highly strategic thinker

• The highest attention to detail

• Track record building and maintaining strong business relationships

• Strong oral/written communication skills

• The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive and flexible

• Experience running reports on email service providers, CRM and other audio/video/social platforms

• Experience working with social management and listening platforms

• Experience working with content management

• Knowledge using basic audio, photo and video editing programs

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

EQUAL EMPLOYMENT OPPORTUNITY
Roc Nation and Live Nation Entertainment strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Roc Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Roc Nation may pursue all avenues available, including promotion from within, employee referrals, outside adve