District Manager, OnStar Fleet & Commercial - SCR

Job Description

Remote: This position does not require employee to be on-site full-time to perform most effectively. The employee’s role enables them to work off-site on a permanent basis. This position requires an employee to cover territory visits to dealerships in a reoccurring frequency and the candidate must live within commutable distance (50 miles or less) of the assigned territory.

The selected candidate reside in Dallas or Houston.

About the Team

At General Motors and OnStar, we are redefining what it means to feel safe, connected, and confident on every journey. As GM’s tech ingredient brand, OnStar delivers safety, convenience, entertainment, and Super Cruise services – making every drive better when it’s connected by OnStar. Better Never Stops is more than a tagline; it’s our promise to customers, dealers, and each other.

As we accelerate services subscription growth, we are building experiences that turn every vehicle into a connected platform for safety, productivity, and delight. Our vision is to empower customers and employees, keep it simple, earn trust every day, and lead the industry into the future as a world‑class services team.

If you are energized by change, inspired by technology, and passionate about helping others succeed, this role puts you at the center of that transformation.

The Role:

As a District Manager, OnStar Fleet & Commercial, you are the primary advocate and trusted advisor for OnStar Fleet & Commercial Connected Services across your assigned dealerships.  You will own dealer relationships within your territory, spending time to help teams successfully sell, onboard, and support fleet and commercial customers using GM’s connected services.

You will partner with dealer owners, managers, sales consultants, and service advisors to bring OnStar Services to life – from first introduction to everyday use – and ensure customers experience the safety, convenience, and loyalty benefits built into every GM vehicle.

In this role, you will be a connector, coach, and catalyst for growth – helping dealers translate OnStar and loyalty strategies into consistent execution, using data, training, and best practices to drive performance.

What You’ll Do:

Dealer Advocacy & Relationship Management

• Serve as the primary advocate and trusted advisor for OnStar, GM’s software and subscription services, within your assigned dealerships. 

• Build strong, trust‑based relationships with dealer principals, general managers, sales leaders, and service leaders by deeply understanding their needs and consistently delivering value and follow‑through.

• Act as the liaison between OnStar, GM vehicle brands, and your assigned dealerships, ensuring alignment on priorities, messaging, and expectations.

Training, Enablement & Customer Experience

• Deliver impactful training – lead virtual sessions with dealer leadership and front‑line teams, covering:

  • OnStar Telematics, Video Telematics, and Safety Services, and additional connected services as they launch.

  • Connected vehicle technologies (e.g., mobile app, Google Built‑In, over‑the‑air updates, and eligible features like Super Cruise)

  • Best‑in‑class customer onboarding and delivery experiences

• Confidently troubleshoot issues related to OnStar and internal platforms, ensuring teams can support customers end‑to‑end.

• Ensure every customer experiences the technology they’ve purchased – from setup and enrollment through ongoing engagement – so the connected experience becomes a natural part of ownership.

Cross‑Functional Collaboration

• Build strong internal partnerships across GM’s field ecosystem, including Vehicle Sales, Service & Marketing, Fleet and Commercial Sales, OnStar Digital Services, and Loyalty teams, working together as one team to serve dealers and customers.

• Support product and feature launches to ensure aligned marketing and messaging between GM and your dealers, creating a seamless, compelling story for customers in your district.

• Resolve dealer and customer satisfaction issues through appropriate channels, always protecting trust in the GM and OnStar brands.

Growth, Loyalty & Performance Coaching

• Inspire belief in OnStar and GM’s connected ecosystem – clearly communicate how our products and services elevate customer experience, deepen brand loyalty, and drive dealership profitability.

• Harness data and analytics to drive performance – conduct regular performance reviews (monthly and quarterly), identify opportunities, and co‑create dealer action plans that deliver continuous im