Director, Product Marketing

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from a LinkedIn office on select days and from home, as determined by the business needs of the team.

This role will be based in San Francisco, CA.

Responsibilities 

Lead the development and execution of compelling product narratives, pitches, and demonstrations that resonate with talent acquisition professionals and business leaders. Partner closely with product management, sales, and marketing teams to translate complex talent solutions capabilities into clear, customer-centric stories that drive adoption and revenue growth. Build and manage a team of narrative strategists and content creators who will craft multi-format content including executive presentations, product demos, sales enablement materials, and customer success stories. 

Establish narrative frameworks and messaging hierarchies that ensure consistency across all talent solutions products while allowing for market-specific customization. Drive the creation of differentiated positioning that highlights LinkedIn's unique value proposition in the talent acquisition space. Collaborate with regional teams to adapt global narratives for local markets and industries. Measure and optimize narrative effectiveness through data-driven insights, customer feedback, and sales performance metrics. Serve as a key spokesperson and thought leader, representing LinkedIn's talent solutions vision at industry events and with strategic customers. 

Qualifications

Basic Qualifications 

• 8+ years in marketing, with at least 3+ years in a people management role 
• Demonstrated ability to translate technical product capabilities into compelling business value propositions for executive audiences 
• Have built and led high-performing teams in fast-paced, collaborative environments 
• Background in presentation and storytelling skills with the ability to influence and align stakeholders at all levels 
• Experience with written and verbal communication, demonstrating skills in creating content ranging from executive briefings to detailed product demonstrations 
• Bachelor's degree in marketing, communications, business, or related field 
• Worked cross-functionally with product, sales, and engineering teams to drive business outcomes 

Preferred Qualifications 

• Direct partnership in the HR technology, talent acquisition, or workforce solutions industry 
• Track record of launching and scaling new products or services in competitive B2B markets 
• Tenure in data-driven marketing and leverages analytics to optimize messaging and content performance 
• Background in developing successful B2B narratives and go-to-market strategies for enterprise software or SaaS products 
• Managing global or distributed teams and adapting narratives for international markets 
• Familiarity with modern sales methodologies and enablement best practices 
• Published thought leadership or speaking experience at industry conferences 
• Understanding of AI and its applications in talent acquisition and workforce management 

Suggested Skills: 

• Strategic Storytelling 
• Data Driven Analysis 
• Problem Solving 
• People Leadership 

LinkedIn is committed to fair and equitable compensation practices.    

The pay range for this role is $179,000 to $280,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.    

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits. 

Additional Information

Equal Opportunity Statement