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E.
Intern, Brand Marketing, Keys Soulcare
e.l.f. BeautyNew York City, United StatesinternshipVerifiedPosted 17 Jul 2024
About the role
Job Summary:As the Keys Soulcare Brand Marketing Intern, you’ll be an integral part of the marketing team, contributing to various initiatives that will help shape the success of the brand. You’ll gain experience in sampling, marketing planning, event coordination, sales and more. This is a paid internship position with the opportunity to gain valuable experience in marketing and strategy in a fast-paced and dynamic environment. If you are passionate about marketing, beauty, and have a desire to learn and grow, we want to hear from you!
Keys Responsibilities:
Sampling: you will play a critical role in helping us promote our products through the development and implementation of sampling campaigns. You will work closely with our marketing team to identify target audiences, develop messaging, and execute sampling campaigns that will help drive awareness and trial of our products. You will lead executing the campaigns, tracking results and analyzing performance to provide recommendations for future campaigns.Cultural moments: Lead cultural moment calendar for Keys Soulcare and champion authentic brand integration into these cultural moments including International Women’s Month, Black History month, Pride and more.Events: you will work closely with our experiential marketing team to coordinate event logistics, creative and other critical deliverables to create impactful, on-brand events.Internal team communications: lead monthly internal brand newsletter highlighting team wins for the month, latest news in Alicia Keys world and upcoming brand activations to be aware ofIn-store sales support: you will partner closely with our sales team to provide support to our field representatives covering Ulta and Sephora Canada stores through sourcing GWP’s, samples, branded giveaways and more.Market research: keep close tabs on competitors, in clean beauty and in the celebrity beauty space, provide recommendations to the marketing, social and digital teams on opportunities for execution based on market trends.Misc: Support on reporting and marketing presentations and other marketing initiatives as needed.
Qualifications:
Completed Bachelor's degree in marketing, business, or a related field.- Strong written and verbal communication skills.- Ability to commit to a 9-12month internship- Strong analytical and problem-solving skills.- Highly organized with strong attention to detail- Ability to work independently and as part of a team.- Familiarity with digital marketing channels and passion for the beauty industry is a plus.- Ability to manage multiple projects simultaneously.- Proficient in Microsoft Office, particularly PowerPoint and excel.
Keys Responsibilities:
Sampling: you will play a critical role in helping us promote our products through the development and implementation of sampling campaigns. You will work closely with our marketing team to identify target audiences, develop messaging, and execute sampling campaigns that will help drive awareness and trial of our products. You will lead executing the campaigns, tracking results and analyzing performance to provide recommendations for future campaigns.Cultural moments: Lead cultural moment calendar for Keys Soulcare and champion authentic brand integration into these cultural moments including International Women’s Month, Black History month, Pride and more.Events: you will work closely with our experiential marketing team to coordinate event logistics, creative and other critical deliverables to create impactful, on-brand events.Internal team communications: lead monthly internal brand newsletter highlighting team wins for the month, latest news in Alicia Keys world and upcoming brand activations to be aware ofIn-store sales support: you will partner closely with our sales team to provide support to our field representatives covering Ulta and Sephora Canada stores through sourcing GWP’s, samples, branded giveaways and more.Market research: keep close tabs on competitors, in clean beauty and in the celebrity beauty space, provide recommendations to the marketing, social and digital teams on opportunities for execution based on market trends.Misc: Support on reporting and marketing presentations and other marketing initiatives as needed.
Qualifications:
Completed Bachelor's degree in marketing, business, or a related field.- Strong written and verbal communication skills.- Ability to commit to a 9-12month internship- Strong analytical and problem-solving skills.- Highly organized with strong attention to detail- Ability to work independently and as part of a team.- Familiarity with digital marketing channels and passion for the beauty industry is a plus.- Ability to manage multiple projects simultaneously.- Proficient in Microsoft Office, particularly PowerPoint and excel.
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