Director, Inside Sales and Conversion

At Veridian Service Partners, we believe in putting people first—our team, our customers, and our communities. Backed by private equity and focused on growth through both organic expansion and acquisitions, we are building the most admired and profitable home services company in America’s top 50 markets.

Veridian is more than just a name; it represents growth, integrity, and opportunity. We’re expanding across the outdoor services space with a commitment to quality, professionalism, and a culture rooted in respect and teamwork. Join us as we continue to grow, innovate, and make a lasting impact—one backyard at a time.

Why work with us:

• Competitive pay (based on experience)
• On-the-job training
• Company Expansion and growth opportunities
• Team-oriented work environment
• Consistent work year-round
• Great benefits + PTO package

About the role:

The Director, Inside Sales & Conversion is responsible for designing, building, and scaling Veridian’s

inside sales and call center function from the ground up. This role owns the full lead-to-conversion

engine: defining strategy, building the team, implementing systems and processes, and driving

performance across all markets and brands.

The Director serves as the owner of the end-to-end lead journey, from initial inquiry through appointment

setting and sale. You will architect how leads are handled, routed, prioritized, and converted, continuously

identifying friction points and improving conversion efficiency.

This is a hands-on leadership role for a builder who thrives in ambiguity, someone who can set the

strategy, execute it on the floor, and develop high-performing teams while creating a scalable foundation

to support Veridian’s national expansion.

What you'll do:

Inside Sales & Conversion Strategy

• Define and own Veridian’s inside sales and call center strategy, aligning conversion execution with marketing demand generation and overall growth objectives.
• Design the operating model for lead handling, including team structure, specialization, coverage models, and service-level standards.
• Establish short- and long-term scaling plans to support new market launches and future brand expansion.

Build & Scale the Call Center Function

• Build the inside sales and call center organization from the ground up, including hiring, onboarding, and developing supervisors and frontline agents.
• Design org structure, roles, capacity models, and staffing plans to support predictable growth.
• Lead new market launches and expansions, ensuring people, process, and systems are ready on Day 1.

End-to-End Lead Journey Ownership

• Own the full lead lifecycle from initial inquiry to appointment to sale, ensuring speed-to-lead, coverage, and handoffs are optimized.
• Analyze conversion performance across stages (Lead-to-Appointment, Appointment-to-Sale) and implement improvements to increase efficiency and revenue yield.
• Ensure a consistent, high-quality customer experience across markets and brands.

Technology, Systems & Data

• Own the design and ongoing optimization of the inside sales technology stack, including CRM telephony, routing logic, and reporting.
• Translate business priorities into system configuration, ensuring leads are prioritized and routed correctly.
• Establish dashboards and operating metrics that provide visibility into performance, capacity, and bottlenecks.

Enablement, Playbooks & Training

• Own the Veridian Inside Sales Playbook, defining standards for scripting, qualification, objection handling, and appointment setting.
• Design onboarding and continuous training programs that reinforce execution standards and improve performance.
• Ensure all processes, SOPs, and materials are documented and maintained as a single source of truth for the team.

People Leadership & Performance Management

• Directly manage supervisors and team leaders - coach them to drive accountability, engagement,