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Director, Sales

Poppulo
United Statesfull_timeVerifiedPosted 1 Apr 2026
💰 $175,000/yr($150,000/yr$175,000/yr)

About the role

 Introduction 

Are you searching for an opportunity to play a key role in driving the dramatic growth of a highly successful software company?  

Poppulo is the global leader in the field of software solutions for Employee Communications. We are a fast-paced company with an entrepreneurial and dynamic culture focused on the power of people, both within Poppulo and our customer base. Poppulo offers a dynamic environment with driven, smart and flexible individuals, who thrive on challenges and responsibility.  

Job Summary: 

The Director of Sales is a dynamic, hands-on leader with a proven track record in guiding SaaS sales teams in both new customer acquisition and expanding business within enterprise organizations. This role calls for a strategic executor, capable of leading a team of Account Executives. 

Key Responsibilities

  • Increase the velocity of deals - drive results and remove roadblocks 
  • Work across cross functional teams, especially with Customer Success, Marketing and Product.  
  • Coach, develop, and manage the performance of the Land and Expansion Sales team  
  • Manage day-to-day sales activities with a focus on delivering key sales metrics  
  • Improve prospecting, qualification, proposals, negotiation and closing.  
  • Help define and develop the company’s sales strategy and territory planning. 
  •  Serve as a strategic partner to the VP of Sales and Chief Revenue Officer to advance the growth strategy, work with top tier customers, and drive sales.   
  •  Set clear objectives for the team and establish key metrics to measure performance.   
  •  Serve as a key resource for special projects and participate routinely in the design and implementation of customer value programs and product launches.   
  • Forecast bookings with a high degree of accuracy for your reports leveraging sales process stage, inspection, and subjective judgment.   
  • Build and maintain long-lasting, strong relationships with customers while partnering with them to better understand their business objectives and needs. 
  • Understand industry-specific trends and landscapes. 
  • Report on forces that shift strategic directions of accounts and tactical budgets. 
  • Join quarterly business reviews with his or her direct reports and the Customer Success organization. 
  • Ensure that pricing integrity is maintained within assigned Sales accounts and are consistent with corporate strategies.   

Education & Experience

  • At least 5 years of experience with 3 years of successful sales leadership experience, specifically in pan-European enterprise customers  
  • Bachelor’s degree or equivalent experience. 
  • Track record of successfully managing remote, inside sales and field sales teams 
  • Operational knowledge of various application programs, Microsoft 365, Salesforce, and current Internet technologies.   
  • Management of pipelines, territories, forecasting and processes. 
  • Expertise in the Internal Communications market 
  • Proven ability to drive the sales process from start to finish 
  • Familiarity with sales technology deployed in SaaS sales environments  
  • Experience with hands-on operational leadership of sales development teams (inbound and outbound) and s

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Company

Poppulo

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