Manager, Shopper Marketing

Summary

Our Shopper Marketing team has the passion for building brands and solving business challenges. Through an innovation and entrepreneurial spirit, our marketers deliver growth for the company and our retail partners by building loyalty and creating strong demand for our brands.  

The Shopper Marketing Manager is responsible for leading and implementing strategy and execution of programs that align brand and retailer goals distinguishing the Chobani and La Colombe Brands within the Grocery channel. They will drive the process, development and execution of marketing plans across national and e-commerce platforms. In partnership with our Sales, Brand Marketing, Category Management and our Customers, the Shopper Marketing Manager will play a key role in the creation, alignment and execution along the entire path to purchase. 

Responsibilities

•    Develops strategies with the appropriate vehicles to create best in class, 360 shopper campaigns.
•    Manage end-to-end execution including instore, retail media, sampling, promotions and other shopper programs 
•    Partner with retail media networks and marketing partners at key customers to drive revenue and share
•    Partner with external agencies and vendors 
•    Manage annual shopper budget and support budgeting process in partnership with the customer finance team, including analysis and key learnings
•    Collaborate with cross functional teams 
•    Strong project leadership skills to seamlessly bring brand assets, company objectives and priorities to life within the marketplace
•    Represent Shopper Marketing at important customer meetings and be a key stakeholder for ensuring high quality Shopper programs
•    Leverage Shopper insights, customer data and internal tools to drive conversion, efficient ROI and continuous improvement for future programming 
•    Complete additional tasks as assigned by immediate manager

Requirements

•    Bachelor’s degree required
•    4+ years of CPG Customer Sales/Brand and/or Shopper Marketing/Agency experience required
•    Understanding of Shopper Marketing tactics including retail media, paid search, digital coupons, social, instore signage, out of home, influencers, and sampling, 
•    Business acumen and excellent communication skills 
•    Familiarity and experience with food retail and Shopper Marketing vendors and agencies
•    Ability to provide clear and thoughtful strategy, execute campaigns and analyze ROI for shopper marketing campaigns 
•    Work closely and plan with cross functional partners to work towards the same goal 
•    Ability to optimize tactics by striking balance between tried & true with emerging, innovative tactics
•    Experience in managing creative process with briefing and providing feedback to internal and external creative and media partners
•    Passion for building and maintaining relationships, both internally and externally
•    Possesses an entrepreneurial spirit, multi-tasker with attention to detail
•    Willingness to travel 

About Us 

Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 by Hamdi Ulukaya, an immigrant to the U.S. The Company manufactures yogurt, oat milk, and creamers – Chobani yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives. Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at cafés nationwide, as well as Ready to Drink (RTD) coffee beverages at retail. In 2025, Chobani acquired Daily Harvest, a modern brand offering consumers nutritious, delicious and convenient ready-to-make meals.

  
Chobani uses food as a force for good in the world – putting humanity first in everything it does. The company's philanthropic efforts prioritize giving back to its communities and beyond. Chobani manufactures its products in New York, Idaho, Michigan and Australia, and its products are available throughout North America and distributed in Australia and other select markets. 

For more information, please visit  www.chobani.com or follow us on Facebook, Twitter, Instagram and LinkedIn. 

Chobani is an equal opportunity employer. Chobani will not discriminate