Senior Marketing Specialist - Regional Marketing Americas (Armis)

Company Description

Armis from ServiceNow, protects the entire attack surface and manages an organization’s cyber risk exposure in real time. Combined with ServiceNow’s Security and Risk capabilities, as well as Identity Security capabilities from Veza, we bring together all critical capabilities to secure every asset, every identity - incl. AI Agents - across all environments with the right level of context - security, operational and business - to build the first of its kind autonomous defense platform for the Agentic Enterprise.

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Join us to put AI to work for people.

Job Description

About the Role

We are looking for a Marketing Specialist to support the execution and scaling of Armis' regional field marketing programs across the Americas. This is an excellent opportunity for a marketing professional with proven expertise in demand generation and field marketing execution who is ready to drive measurable pipeline impact in a fast-growing cybersecurity organization.

Reporting to the Senior Manager, Americas Regional Marketing, you will be responsible for planning, executing, and optimizing regional marketing programs that support sales pipeline acceleration. You will partner closely with sales leadership and field teams to deliver high-impact campaigns, events, and account-based marketing initiatives that drive both opportunity volume and quality.

What You'll Do

Field Marketing & Events

• Execute regional marketing events, including executive roundtables, industry conferences, partner co-marketing programs, and customer engagement activities

• Manage logistics, messaging, speaker coordination, and attendee follow-up to ensure events deliver measurable pipeline impact

• Support the development of premium experiences that strengthen customer relationships and generate qualified demand from key personas (CISOs, CIOs, Security Architects, etc.)

Territory & Account Support

• Identify territory-level opportunities for pipeline acceleration and design targeted marketing programs to support key accounts and expansion opportunities

• Collaborate with sales teams to understand regional priorities and translate them into effective marketing initiatives

• Support field sales with collateral, messaging, and lead generation assets that enable sales teams to maximize territory performance

Program Management & Analytics

• Define, track, and report on program-level KPIs tied to pipeline creation, lead quality, and marketing influence

• Maintain detailed records of campaign performance, marketing spend, and ROI analysis to support decision-making

• Provide regular insights and recommendations on program effectiveness to support continuous improvement

Cross-Functional Collaboration

• Partner with corporate marketing, product marketing, and partner marketing teams to align regional execution with broader company priorities

• Work closely with sales leadership and field teams to ensure marketing programs address evolving needs and opportunities

• Communicate results, insights, and strategic recommendations to the Senior Manager and broader regional leadership team

Qualifications

What we expect

• 4+ years of experience in field marketing, demand generation, or regional marketing within B2B technology (cybersecurity experience strongly preferred)

• Proven track record of designing and executing marketing programs that drive measurable pipeline creation and support sales team objectives

• Technical acumen: Ability to market to technical and executive audiences (CISOs, CIOs, DevOps, Security Architects) and translate technical value propositions into compelling marketing messaging

• Campaign management skills: Strong experience in program planning, project management, budget tracking, and cross-functional coordination

• Analytical capabilities: Comfort with marketing metrics, pipeline attribution, campaign ROI analysis, and data-driven decision making

• Event execution experience: Proven ab