Business Intelligence Analyst - Marketing

We’re Eargo and we’re on a mission to disrupt, innovate, and reimage the hearing industry. If you believe fun at work is non-negotiable and want to experience the joy of being a part of helping someone hear life to the fullest again— expect tears of joy— then this is the place for you! Our passionate, fast-paced, energetic team is driven by the belief that people shouldn’t feel like they need a hearing aid—they should want one. So, if working with some of the coolest, most talented folks around and making an impact every single day sounds like a dream gig, then we want to hear from you!
We are seeking a highly motivated Marketing Analyst to join the Business Intelligence Team. The analyst will play a critical role in partnering with Eargo Marketing teams to provide data-driven strategic insights that inform marketing efforts to grow the business.

Essential Job Duties and Responsibilities

• Gather, analyze and interpret data from digital and offline (TV, Direct Mail, Radio, Podcast) marketing campaigns.
• Join front-end (marketing) and back-end (sales) data to conduct ROI analysis and provide actionable campaign optimization recommendations.
• Synthesize and analyze data from disparate sources (e.g., Funnel.io, Heap Analytics, PostgreSQL DB, Salesforce, product analytics platform, support Agency reporting, etc) to provide actionable insights.
• Partner with Marketing to build and maintain an accurate marketing forecast model.
• Support Marketing team in the development of data-driven marketing strategies.
• Monitor the efficacy of marketing trends through analytical tools and software.
• Maintain knowledge of the latest advancements in technology, market trends, and best practices in marketing technology and marketing data analysis.
• Formulate plans and present to relevant stakeholders.
• Monitor and report on marketing funnel to provide key metrics against growth KPIs.
• Build automated dashboards to monitor and track marketing funnel and performance.
• Partner with marketing team to build A/B tests, incrementality tests, and track digital marketing campaign performance.
• Present digestible stories with data to leadership team using various tools such as Microsoft Office and data visualization platform such as Power BI.
• Work with Eargo Data Engineers to automate solutions where appropriate.
• Other tasks or duties as assigned by manager.

Requirements

• Bachelor’s degree in statistics, mathematics, social sciences, marketing or similar field.
• Minimum of 3+ years working in business intelligence/analytics roles.
• Proven experience combining, manipulating, and summarizing data from relational databases. (e.g. T-SQL) to produce analysis for the marketing team.
•  Excellent problem solving and analytical skills. 
• Knowledge of data visualization tools like Power BI, Google Data Studio, Excel, etc.
• Experience building dashboards in PowerBI, or similar platforms.
• Familiarity with analyzing activity logs (e.g., page views, button clicks, etc)
• Basic knowledge of web analytics platforms such as Google Analytics, Heap Analytics, or Fullstory.
• Ability to work with a diverse workforce that is located all over the United States.
• Exceptional verbal and written communication skills.
• Ability to create reports and/or presentations, describe results, and tailor communication to different types of stakeholders.
• Strong organizational and time management skills. 
• Ability and desire to problem-solve, prioritize, and multi-task in a fast-paced environment.
• Strong drive and energy levelFamiliarity with survey tools, CRM programs and databases.
• Intuitive, high-level understanding of A/B tests and what types of experiments are feasible and worth running.
• Experience with statistics (regression, power analysis, analyzing a randomized experiment) is a plus.
• Familiarity with data and best practices from major marketing platforms such as Facebook/Meta Ads, Google Ads, The Trade Desk, etc. is a plus.

Eargo is an equal opportunity employer that is committed to hiring a diverse workforce. We welcome all applicants and employees without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status. We value unique contributions and openly welcome individuals of all perspectives, experience and backgrounds to apply!