Director, HCP Marketing - Listerine

Kenvue is currently recruiting for a:

Director, HCP Marketing - Listerine

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.  We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to:

Head of HCP, U.S. Media & Cx

Location:

North America, United States, New Jersey, Summit

Work Location:

Hybrid

What you will do

The Director, HCP Marketing, Dental Professionals & Listerine, leads Oral Care Healthcare Professional Marketing and is responsible for developing and executing the global strategy for Dental Professionals across all Kenvue brands. This role owns the engagement and content strategy to drive recommendation share specifically for Listerine, across categories and markets. 

 

This role is a member of the North America and Global HCP team, responsible for HCP driven business outcome and OKRs, with dotted line accountability into the global brand leader. The Director will work closely with the global brand to bring HCP insights and perspectives to Category Visioning, Portfolio Management and New Product Development. This role also collaborates with Customer Development, Medical Affairs, Insights and local teams to drive consistent deployment of HCP content, claims, and initiatives. 

 

The Director, HCP Marketing, Dental Professionals & Listerine will work with markets to articulate priorities for an overall HCP Marketing investment model, tied to scaled omnichannel marketing deployment. This role also develops omnichannel communication toolkits within content effectiveness best practices, and facilities effective market co-creation and transcreation of materials, KOL management and cost-efficient and streamlined workflows and ways of working. 

 

Key Responsibilities 

• Develop HCP strategy by target audience (Dental Professionals) and by brand (Listerine): role in the consumer journey, impact on brand penetration and NTS, strategic communication territories and claims, competitive benchmarking and metrics, as well as target audience needs and portfolio approach for cross-portfolio use 

• Develop omnichannel communications toolkit of assets to be deployed by markets 

• Define benefits HCPs can expect from our product or service, execution & deployment, including sample strategies 

• Build Scientific pipeline (in partnership with medical affairs): map plans for research, advisory boards, science that sells, publications, continuous medical education 

• Develop global and regional Congress plans and execution, as well as full calendar, mapping impactful events to support (world days, professional events, etc.) 

• Own and build sponsorship/partnership/KOL plans (in partnership with Scientific engagement) 

• Drive KPI Improvement, incl. Share of recommendation, Rank of recommendation 

• Own and develop content strategy, toolkit and messaging map: provided to markets per