VP, Business Development

Company Description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Job Description

The VP of Business Development (VP BD) manages the successful activation of growth strategies across Razorfish, collaborating with cross-discipline leads to win and convert competitive new business opportunities that drive healthy incremental revenue and strategic new client acquisition.

This individual should be a strategist at heart with a proven track record of engaging and building relationships with key marketing decision-makers at Fortune 500 brands. With strong EQ and IQ, The VP of BD must understand the complex marketing challenges of our prospective clients and connect Razorfish’s unique value proposition and solutions to drive confidence and trust in our future partnership.

In addition, the VP of Business Development is responsible for evaluating, qualifying, and crafting differentiated proposals that increases Razorfish’s right-to-win. They will work with finance and delivery leads to help shape competitive proposals that demonstrate the value of Razorfish’s offering in marketing transformation (which include but are not limited to) digital experience, product, data solutions, marketing technologies, media, content, campaigns, and shopper marketing for stand-out brands. In addition, strive to accelerate negotiations to close.

Experience should include: pursuit prioritization and mapping, optimizing pitch approach, crafting clear narratives showcasing creative, experience, data, and technology, instilling a win or learn mentality amongst their direct reports, maintaining and tracking health of the new business pipeline, and creating a culture of aggressive growth within the agency.

RESPONSIBILITIES

• • Lead development of sales strategies for net-new pursuits with Fortune 500 companies
  • Close new business deals after initial meetings with potential new clients
  • Ability to sell digitally native marketing strategies, data-driven marketing, performance media, social, and martech capabilities
  • Accountable for win/loss ratio and healthy business development financials
  • Developing relentless, collaborative, unbeatable business development team
  • Creating the culture of learning, honing and optimizing in order to drive growth
  • Responsible for productive relationships with pitch consultants and other key ecosystem partners to drive leads
  • Build a library of selling assets and best practices
  • Ability to represent and sell-in the full suite of Razorfish and other services that are offered across Publicis Groupe
  • Cultivate business relationships through networking, industry events and outbound marketing

Qualifications

EXPERIENCE GUIDELINES:

• • Successful track record (10+years) of building business for a digital agency, marketing transformation or digital business transformation consultancy
  • Strong knowledge of constructing customer journeys, performance marketing, data-driven optimization, martech platforms, digital marketing transformation, advertising channels, social, etc.
  • Must have experience with multi-nationals and global brands with complex marketing needs that could require global/local alignment and collaboration
  • Ability to speak to all levels of prospective clients: strategic and tactical decision makers
  • Proven experience in building and leading a cross-functional team in the pitch/BD process
  • Best of the best writing and presentation skills
  • Demonstrated ability to take a consultative approach to engaging with C-level digital marketing or marketing transformation executives
  • Ability to reach across the cross-functional aisles and the various capability groups across the organization in order to drive more wins
  • Is a team player and master collaborator to drive consensus, alignment and decision making quickly
  • Ability to coach and mentor junior business development and account management team members
  • Ability to understand macro business issues and articulate value generating opportunities supported Razorfish capabilities
  • Excellent interpersonal and negotiation skills