VP, Social Strategy

Job Description

Job Description

Job Description

Who We Are   
Horizon Next is one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes: people, data, and media. Our business provides strategic leadership to accelerate growth for our clients through brand strategy, media planning and investment, and best in class analytics across all channels. As the leader in innovative business solutions, we are always pushing ourselves to understand what’s next: our next innovation, our next advancement in analytics, the market’s next media evolution, and your next breakthrough idea. Horizon Next operates with the single goal that tomorrow must outperform today.   

At Horizon Next, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.  

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.  

 
What You’ll Do  

Social Media Strategy – 35% 

• Lead strategic social plan development in tandem with the Digital & Business Solutions teams 

• Integrate social insights into overall planning process, incorporating data, research, and analytics into recommendations in order to deeply understand the role marketplace media plays in larger media objectives 

• Partner closely with other Horizon Next teams (Business Solutions, Investment, etc.), building cross team relationships and incorporating relevant extensions 

• Lead brainstorms to kick off plan and consideration set development with the intention of bringing great ideas to life  

• Oversee creation and development of media specific documents such as media plans, objectives and strategies decks, and other related functions 

• Work with Director to oversee junior team members and manage expectations with higher ups in the creation of media specific documents such as media plans, objectives and strategies decks, and other related functions  

• Stay abreast of industry trends, develop POVs related to overall social marketplace buying 

• Provide final sign off on RFP creation and review of partners/site responses, act as point of escalation for partner negotiations and stewardship of key partnerships 

• Guide Director in coaching junior team members on impactful insight writing that is routed in data and action but pulls in larger digital strategy and provide final sign off 

• Drive innovation in analytics and digital strategies, partnering alongside Business Solutions team on larger initiatives 

• Lead in development of processes with Horizon Next Analytics & Business Intelligence teams to aggregate data and ensure standardization across Next accounts  

• Oversee the development of learning agendas including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign 

• Act as escalation point for junior team members as they work through optimization strategies, proactively communicating challenges and opportunities across social  

Relationship Management – 25% 

• Advance client relationship by maintaining positive rapport and championing trust through thorough understanding of their business and consistent delivery  

• Communicate and build relationships with senior level clients, ensuring strategy alignment and digital innovation is at the forefront of all campaigns and plans 

• Have foresight and understanding of projects to maintain and adjust timing of deliverables for team at large, communicating changes to managers and leadership  

• Apply knowledge of current/previous clients’ specific business and industry to enhance and further relationships  

• Maintain a strong presence across Horizon Next departments (i.e. Business Solutions, Operations, Analytics, Biddable Teams), building trust and accountability   

• Foster trust & partnership across direct team and overall organization, ensuring positive collaboration – stepping in to resolve any conflicts  

• Act as primary resource for Director and junior team members when faced with challenges navigating conversati