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Senior Director of Marketing, Europe
MozillaRemote Germany, GermanyRemotefull_timeVerifiedPosted 24 Sept 2024
💰 €207,000/yr(€142,000/yr – €207,000/yr)
About the role
<p><strong>Why Mozilla?</strong></p>
<p><span>Mozilla Corporation is the non-profit-backed technology company that has shaped the internet for the better over the last 25 years. We make pioneering brands like Firefox, the privacy-minded web browser, and Pocket, a service for keeping up with the best content online. Now, with more than 225 million people around the world using our products each month, we’re shaping the next 25 years of technology and helping to reclaim an internet built for people, not companies. Our work focuses on diverse areas including AI, social media, security and more. And we’re doing this while never losing our focus on our core mission – to make the internet better for people. </span></p>
<p><span>The Mozilla Corporation is wholly owned by the non-profit 501(c) Mozilla Foundation. This means we aren’t beholden to any shareholders — only to our mission. Along with thousands of volunteer contributors and collaborators all over the world, Mozillians design, build and distribute </span><strong>open-source</strong><span> software that enables people to enjoy the internet on their terms. </span></p>
<p><strong>About this team and role:</strong></p>
<p><span>We are seeking an expert marketeer to lead our marketing efforts in Europe, aligning with our global strategy while tailoring approaches to the diverse consumer and community demands of some of Mozilla’s focus markets particularly Germany, UK and France. This role will also help to develop market entry strategies in the future and partner closely with the VP Marketing, Europe in supporting and operationalizing international expansion efforts to drive growth in new and existing markets. This role requires a deep understanding of the marketing landscape, a creative mind who is capable of translating vision into plans, and driving outstanding results. The Senior Marketing Director will play a pivotal role in crafting the future of Mozilla in Europe, guiding an impactful team, and influencing cross-functional initiatives across the organization.</span></p>
<p><strong>What you’ll do: </strong></p>
<p><span>1.Strategic Leadership:</span></p>
<ul>
<li><span>Partner with senior management to develop and implement strategic marketing plans for Europe that align with Mozilla's overall objectives.</span></li>
<li><span>Lead the development of Europe-specific marketing strategies that drive brand growth, user acquisition, and engagement across diverse markets.</span></li>
<li><span>Provide expertise to the organization on market dynamics, competitive landscapes, and emerging opportunities to inform decision-making.</span></li>
</ul>
<p><span>2 . Execution & Operational Excellence:</span></p>
<ul>
<li><span>Lead all aspects of the execution of marketing strategies, ensuring alignment with business goals, budget constraints, and timelines.</span></li>
<li><span>Implement planning, staffing, and budgeting processes to optimize prioritisation and increase return on investment.</span></li>
<li><span>Lead cross-functional collaboration, ensuring seamless integration of marketing efforts with product, business development, and other key teams.</span></li>
</ul>
<ol>
<li><span> Team Leadership & Development:</span></li>
</ol>
<ul>
<li><span>Lead and mentor a diverse marketing team of marketing managers, encouraging a culture of innovation, accountability, and dedication.</span></li>
<li><span>Establish clear performance expectations, conduct timely evaluations, and support the professional growth of team members.</span></li>
<li><span>Drive talent acquisition and retention efforts, ensuring the team is equipped with the skills and expertise to meet future challenges.</span></li>
<li><span>Provide strategic feedback for development of global marketing strategy as part of the marketing leadership team</span></li>
</ul>
<ol>
<li><span> Innovation & Thought Leadership:</span></li>
</ol>
<ul>
<li><span>Stay ahead of industry trends, continuously seeking opportunities to innovate and differentiate Mozilla's brand in the market.</span></li>
<li><span>Champion the development and promotion of new ideas, demonstrating knowledge of marketing science, technology, and business.</span></li>
<li><span>Serve as a leader with vision within the organization, providing insights and influencing the direction of the global marketing team</span></li>
</ul>
<p><strong>What you’ll bring: </strong></p>
<ul>
<li><span>12+ years of professional experience in international marketing within B2C corporate or startup environments, with a focus on the European markets, particularly Germany, the UK, and France.</span></li>
<li><span>6+ years of leadership experience, including hiring, managing, and developing talent within large teams with multifaceted strengths.</span></li>
<li><span>Consistent track record of developing and implementing successful go-to-market strategies that drive product adoption and brand growth.</span></li>
<li><span>Extensive experience in senior mark
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