Global CCX Lead (Strategy & Activation)

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities.

Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore.

WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500.

Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. 

About WPP & the CCX Vision

At WPP, we are the creative transformation company—uniting creativity, data, and technology to help the world’s leading brands grow. Within this ecosystem, the Cross-Agency CCX Team represents the next evolution of connected marketing: a truly channel-less, consumer-first growth strategy that integrates audience, journey, activation, and measurement across CRM, media, and content.

We are now seeking a Global CCX Lead – Strategy & Activation to architect and drive this transformation for one of WPP’s most iconic Direct-to-Consumer clients: Nespresso.

The Opportunity: Architecting a Channel-Less Growth Framework

This is not a coordination role—it’s a strategic and operational mandate to unify how Nespresso connects with consumers globally. The CCX Lead will act as the single strategic integrator between VML-MAP (CRM/Experience) and OpenMind (Media/Activation), shaping one cohesive growth agenda across audiences, journeys, and measurement.

Operating at the highest strategic level, you will partner directly with Nespresso’s global leadership to transform how the brand activates and measures engagement, retention, and lifetime value across all touchpoints. You will also orchestrate collaboration across multiple WPP agencies and global market teams to ensure adoption of the CCX framework at scale.

 

What You’ll Do: Strategy, Integration & Activation

1. Strategic Leadership & Orchestration

• Define and own the global CCX strategy and activation roadmap, embedding audience-first thinking across CRM, media, and content.
• Translate the client’s CCX vision into actionable global frameworks, KPIs, and governance structures.
• Serve as a trusted strategic partner to Nespresso’s senior stakeholders, influencing decision-making through insights and growth outcomes.
• Champion a channel-less approach that connects the entire consumer journey—from acquisition to loyalty—with measurable business impact.

 

2. Audience, Data & Journey Design

• Lead the creation of a unified audience framework, connecting CRM segmentation, media activation, and lifecycle triggers into a single, coherent model.
• Ensure first-party data is leveraged to personalize interactions and optimize performance across touchpoints.
• Partner with analytics and data science teams to deploy predictive models, lookalike audiences, and incremental measurement.
• Drive the integration of content, CRM, and media planning to deliver personalized, relevant, and connected experiences.

 

3. Cross-Agency & Market Integration

• Act as the integrator between VML-MAP and OpenMind, ensuring shared objectives, mutual accountability, and unified delivery.
• Embed audience-first planning across creative, media, CRM, and technology partners.
• Engage with global and local market teams to ensure adoption of CCX frameworks—empowering markets to execute within the global strategy while maintaining local relevance.
• Foster collaboration and transparency across all agencies involved, aligning them under one growth agenda.

 

4. Measurement, KPIs & Governance

• Architect robust measurement frameworks