Director, Impact Analysis

Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging. The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions.  Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today’s content experience.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore. WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.  

A Hybrid working model

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we��ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

As part of your transition into the Director, Social Impact Analytics role, you will be responsible for establishing and scaling a data-driven approach to social. Your focus will be on building a foundational social impact analytics function that empowers creative and strategic decision-making across content, campaigns, and performance tracking. You will also be a strategic thought leader, championing the role of social to inform the dna of TCCC brands both on platform and off-social.

You’ll partner closely with the Social Creative & Strategy Brand Leads to activate programs, optimize toolsets, and integrate insight-driven thinking throughout the process. This role is both operational and strategic, requiring attention to detail, cross-functional collaboration, and a strong sense of initiative.

Core Responsibilities:

• Drive Strategic Thought Leadership Through Data
  Surface key findings, insights, and performance narratives that elevate the role of social within the broader marketing ecosystem.
• Lead Social Analytics for Sprite, Expanding to Other Brands:
  Establish and own the end-to-end impact analytics process for Sprite, serving as a model to expand across other brands. Once the model is established talent should be identified to support Sprite ongoing.
• Collaborate with the Social Creative & Strategy Brand Lead:
  Ensure insights are embedded into content planning, ongoing content and charter content development, and creative refinement.
• Optimize Tools and Processes:
  Evaluate current social analytics tools and dashboards; identify opportunities to streamline, automate, and improve usability.
• Develop Documentation & Frameworks:
  Create foundational documentation and scalable frameworks to support onboarding, process clarity, and long-term sustainability of the function.
• Support MVP Pilot Activation:
  Activate and measure the impact of MVP programs for Sprite and Tea, capturing insights to inform future efforts.
• Assess and Support Analytics Talent:
  Complete an assessment of current analytics capabilities and team competencies. Identify opportunities for growth and future needs. Create role descriptions for what is required to build the team.
• Champion Learning and Adoption:
  Promote adoption of social intelligence tools and insights within brand teams. Foster a culture of curiosity, collaboration, and continuous improvement.

Immediate Priorities (First 45 Days):

• Conduct skills and competency assessment within 15 days of transition
• Launch a unified analytics framework to track enga