Director, Local Market Growth

At Veridian Service Partners, we believe in putting people first—our team, our customers, and our communities. Backed by private equity and focused on growth through both organic expansion and acquisitions, we are building the most admired and profitable home services company in America’s top 50 markets.

Veridian is more than just a name; it represents growth, integrity, and opportunity. We’re expanding across the outdoor services space with a commitment to quality, professionalism, and a culture rooted in respect and teamwork. Join us as we continue to grow, innovate, and make a lasting impact—one backyard at a time.

Why work with us:

• Competitive pay (based on experience)
• On-the-job training
• Company Expansion and growth opportunities
• Team-oriented work environment
• Consistent work year-round
• Great benefits + PTO package

About the role:

The Director of Local Market Growth is responsible for successfully launching Veridian’s brands into new geographic markets and establishing the local demand engine that fuels early growth.

This leader owns the on-the-ground go-to-market strategy for new markets, ensuring Veridian builds immediate local awareness, credibility, and lead flow. This includes overseeing grassroots marketing, community partnerships, local PR, events, neighborhood activation, door-to-door canvassing, referral program development, and other local growth tactics that accelerate market penetration.

Working closely with Performance Marketing, Brand Marketing, Sales, and local operations leadership, this role ensures each new market launches with strong demand generation, local brand recognition, and a repeatable market-entry playbook.

This is a senior leadership role for a builder and operator who thrives in high-growth environments and enjoys creating momentum from zero. The right candidate combines strategic planning with hands-on execution and has a passion for building brands within local communities.

What you'll do:

Market Launch Strategy & Execution

• Lead the go-to-market planning and execution for all new market launches.
• Develop launch playbooks that outline how Veridian brands enter and scale in new markets.
• Establish early demand generation strategies to drive initial lead volume and revenue.
• Partner with executive leadership to determine launch sequencing, readiness, and investment levels.

Local Demand Generation

• Build and execute localized marketing strategies tailored to each market.
• Own grassroots and community marketing initiatives including:
• • Neighborhood outreach
  • Homeowner association partnerships
  • Community sponsorships
• Identify and execute high-impact local demand tactics that accelerate early growth.

Door-to-Door Canvassing

• Build and lead door-to-door canvassing as a core local demand channel, including territory planning, daily activity targets, and field execution standards.
• Recruit, train, and manage canvassing teams and/or vendor partners against clear activity and conversion benchmarks.

• Establish brand, compliance, and conduct standards so every in-field interaction reflects Veridian’s values and protects the brand.
• Track canvassing performance: doors knocked, contacts, leads, and appointments set — and optimize routes, scripts, and staffing based on results.

Referral Program Development & Execution

• Design, launch, and own customer and partner referral programs as a scalable, repeatable source of local demand.
• Develop referral offers, mechanics, and tracking that drive participation while protecting unit economics.
• Partner with Sales and Operations to embed referral requests into the customer journey at the highest points of satisfaction.
• Measure referral-sourced leads and revenue, and continuously refine incentives, messaging, and channels to grow the program.

Events & Experiential Marketing

• Design and execute event-based marketing programs that build brand awareness and lead generation.
• Coordinate presence at home shows, outdoor living events, community eve