Integrated Marketing Manager
LaserficheAbout the role
Laserfiche is a leading SaaS provider empowering organizations to transform how they manage information and automate business processes. We’re looking for an Integrated Marketing Manager to lead the planning and execution of cross-channel marketing campaigns that deliver a cohesive, consistent experience across every customer touchpoint.
This role is ideal for a strategic marketer with a strong operational mindset, technical fluency, and a passion for customer-centric storytelling and experimentation. You’ll serve as the connective tissue across marketing teams, ensuring messaging, timing, and execution are aligned to drive measurable business impact.
Location:
- Hybrid: Three days per week (Tuesday, Wednesday and Thursday) in-office in Long Beach, CA
- Remote work from home on Mondays and Fridays
- Ability to work flexible hours when needed to accommodate traveling for field marketing events.
About the Role - Key Responsibilities:
- Lead integrated campaign planning from strategy through execution and optimization
- Partner with content, product marketing, demand gen, lifecycle, sales and external partners and vendors to deliver unified campaigns
- Translate business and GTM objectives into integrated campaign briefs and timelines
- Own campaign messaging frameworks and ensure consistency across channels
- Reviewing content for grammatical errors, spelling mistakes, typos, and punctuation issues to ensure all communications are error-free.
- Coordinate channel execution across email, web, paid media, social, events, and sales enablement
- Track campaign performance and report on KPIs such as pipeline contribution, conversion rates, and ROI
- Continuously test, optimize, and improve campaign performance based on data and insights
About You - Essential Qualifications:
- 8-10+ years of experience in integrated marketing, campaign management, performance marketing or demand generation in a B2B SaaS environment
- Knowledge, experience, expertise across CRM, MAP, GA, G2, Content syndication, paid media, etc. Certifications a plus but not required.
- Experience supporting sales-led or hybrid GTM motions and familiarity with ABM and multi-touch attribution models
- Proven ability to manage complex, cross-functional marketing initiatives in a global, multi-language environment
- Strong strategic thinking combined with excellent project management skills
- Data-driven mindset with strong analytical and reporting skills
The salary range varies, and pay is based on several factors including but not limited to education, certifications (if applicable), candidate’s geographic region, job-related knowledge, skills and years of experience amongst other factors.
- $117,000 - $130,000 per year
Perks & Benefits at a Glance
- Generous time off:
- 15 Days of Vacation
- 3 Floating Holidays
- 2 Paid Volunteer Days
- 9 Paid Holidays
- Hybrid Work Environment
- Free Parking: covered and EV charging stations
- Various 401 (k) Investment Options and Generous Company Match
- HMO and PPO Medical Care Options
Applicants must be authorized to work for Laserfiche in the United States on a full-time basis without the need for employer sponsorship. We are unable to sponsor new employment visas, or take over sponsorship of existing employment visas, at this time.
About Us
Laserfiche is a global leader in intelligent document management and business process automation, dedicated to helping organizations drive digital transformation. Headquartered in Long Beach, California, Laserfiche empowers businesses of all sizes—from dyn
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