Director, Marketing Strategy

Company

Cox Automotive - USA

Marketing

Director, Marketing

DirectorHybrid - Ability to work remotely part of the week

Yes, 25% of the time

Day

Compensation

Compensation includes a base salary in the range of $134,900.00 - $224,900.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.

*This position is remote/work from home. You need to reside within the Eastern Time Zone. If you live near the Atlanta office, the position will be hybrid, reporting into the office 3 days a week.

The Director, Marketing Strategy serves as the strategic architect and business partner for Cox Automotive's consumer marketing organization, driving integrated marketing strategy across Autotrader, KBB, and multiple business units for each brand. This role acts as the connective tissue between business, product, B2B marketing, and cross functional consumer marketing team - translating complex business needs into actionable, integrated marketing strategies that drive measurable business outcomes. We are looking for a strategic, intellectually curious leader who is comfortable with ambiguity and is able to navigate change while balancing long term vision with near term execution needs.

What You’ll Do 

Strategic Business Partnership

• Serve as primary marketing strategy partner to business unit leaders, product team, B2B marketing, and operations directors across the Cox Automotive ecosystem

• Lead strategic planning processes for 6+ business units, developing integrated annual and quarterly consumer marketing strategies that align with business objectives and competitive positioning

• Participate in business planning cycles, providing consumer marketing perspective on growth opportunities, competitive threats, and market dynamics

• Navigate complex stakeholder environments, building consensus across matrixed teams and driving alignment on strategic priorities

• Represent consumer marketing strategy in executive forums and business reviews

Integrated Marketing Strategy Development

• Translate business objectives into clear, actionable marketing strategies that span brand, performance, lifecycle and social consumer marketing, coordinating with media, creative and analytics leaders to bring campaigns to life.

• Develop strategic briefs that synthesize business context, customer insights, competitive landscape, and success metrics to guide media, creative, and analytics teams

• Lead cross-functional strategy development for major initiatives (launches, competitive responses, new product introductions)

• Partner with media team and agencies to co-create strategic approaches, challenging and refining recommendations to ensure business alignment

• Own the "what" and "why" of marketing plans while enabling execution teams to determine the "how"

• Serve as primary strategic counterpart to agency strategy leadership, establishing ways of working and performance expectations

• Brief media team and agencies with clear strategic direction and challenge recommendations to ensure they ladder to business objectives

• Ensure marketing extracts maximum value from agency partnerships through strong strategic partnership

Team Leadership & Development

• Build and lead a high-performing strategy team, providing mentorship & development opportunities

• Establish strategy team operating rhythms, standards, and best practices

• Foster a culture of strategic rigor, customer-centricity, and business acumen

• Develop strategic planning frameworks, tools, and processes that sca