Product Marketing Manager, Square Staff

Company Description

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together.

So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, offer buy now, pay later functionality through Afterpay, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.

Today, we are a partner to sellers of all sizes – large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We’re building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.

Job Description

We are looking for a strategic, data-driven marketer to join the Square Staff team as a Product Marketing Manager, with global responsibility over the Team Management add-on products. Square Staff provides a seamless and comprehensive suite of team management tools to help business owners, across industries, manage their employees. Our mission is to help sellers and their employees succeed together. The ultimate goal is to make sure we are building the right products for our audiences, and to promote growth and usage of the products within the portfolio. We are a full-stack team, spanning across product, design, product marketing, engineering, operations and growth. The Product Marketing Manager selected for this role will have a strong understanding of product strategy and SaaS business models, experience building product awareness and growth across the lifecycle, and experience with cross-functional coordination. Reporting to the PMM Lead for Staff, you'll help build product and marketing strategies to help the team accomplish our goals.

This role is remote from the US or Canada.

You will: 

• Identify target customers, their needs, and how products will meet those needs through surveys, interviews, and product usage

• Understand our sellers; conduct surveys, interviews, and product usage analyses to learn who they are, what they need, how our products meet their needs, and what other alternatives exist in the market

• Partner and work with Product Management, Design and Engineering to determine the product strategy and feature roadmap

• Develop product positioning, value propositions, and important messaging to be used in product development and marketing campaigns

• Lead the go-to-market plan, ensuring that all customer-facing teams are on-message and maximizing each channel

• Develop and implement data-driven lifecycle marketing strategies to promote product growth and retention 

• Track marketing program performance and improve through continuous testing

• Review competitive offerings and guide ongoing differentiation

Qualifications

You Have:

• A BA/BS degree or equivalent practical experience

• 5+ years in product marketing, growth or lifecycle marketing, or similar go-to-market experience 

• Previous background in SaaS marketing with experience in either consumer apps / technologies, early stage startups, or with exposure to small business audiences

• Experience working with product teams to define product strategy

• Customer empathy to shape product direction and execution based on their needs

• Strong quantitative analytical ability (Comfort with analytics to define, retrieve, and visualize data to run experiments and make product decisions)

• Comfort in a face-paced, startup style environment

• Genuine interest in and curiosity in helping small businesses succeed

#LI-Remote

Additional Information

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modif