Product Manager, Watermelon, Melon & Squash

Product Manager, Watermelon, Melon & Squash 

Location: United States (East or West Coast preferred) 
Employment Type: Full‑Time, Exempt 
Reports To: Regional Product Manager 

About the Role 

As a Product Manager for Watermelon, Melon & Squash, you play a key role in driving Enza Zaden’s commercial success across the region. You will be responsible for maximizing market share and gross margin, shaping the strategic direction of the crop segments, and ensuring strong execution of regional market plans. This role requires a blend of market insight, product expertise, and cross‑functional collaboration to deliver a competitive and profitable product portfolio. 

Key Responsibilities 

Portfolio & Market Strategy 

• Maximize market share and gross margin by optimizing variety positioning in close collaboration with the Portfolio Manager and Sales teams. 

• Analyze regional sales and forecasts; align with Subsidiary Sales Managers and Global Portfolio Managers to ensure a consistent strategic assortment. 

• Co‑create strategic market plans and detailed crop segment strategies (conventional and organic). 

• Provide insights and feedback to Breeders regarding customer needs, product concepts, and product‑market combinations. 

• Develop and maintain strategic product models per crop or crop type, incorporating key traits and relevant market intelligence. 

Customer & Market Engagement 

• Participate in customer planning and deliver technical product information to key accounts and stakeholders. 

• Maintain close contact with customers, associations, and advisors to capture market needs and emerging trends. 

Product Advancement & Allocation 

• Lead proposals for variety advancement (EX, CI, CP, CD) within CAP. 

• Make decisions on seed allocation for new and existing varieties, aligned with Global Portfolio Managers. 

Cross‑Functional Collaboration 

• Work with Regional Sales Directors and Global Portfolio Managers to harmonize product offerings and customer packages. 

• Collaborate with Product Developers, Portfolio Management, Sales, and Marketing to ensure alignment between product strategy and regional execution. 

Internal & External Relationships 

Internal: 

• Product Developers – collaborate on data, product positioning, and strategy 

• Portfolio Management – translate global crop strategy into regional plans 

• Sales Team – convert regional strategy into local action plans 

• Marketing