Director, Head of Integrated Media

Position Summary

Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks and digital displays.

Within Samsung Electronics America, Mobile eXperience (MX) business spans a complex portfolio of innovative products and services across Smartphone, Tablet, PC, Smartwatch, Buds, Smart Ring, Samsung Health, Samsung Wallet, and more – all powered by the groundbreaking Galaxy AI technology.

We are on a mission to change the game in the US, boldly positioning Samsung as a desired, culturally relevant brand within the mobile category. You are a change agent who will help bring this ambition to life, navigating complexity, and organizational nuances and always striving to improve things and push the boundaries of what’s possible.

Role and Responsibilities

Position Summary

We are looking for a highly motivated and data-driven Director, Head of Integrated Media and Communications to lead the strategy, execution, and optimization of our integrated media campaigns across all channels and portfolio products and services. This role will be responsible for driving innovation, maximizing ROI, and delivering measurable business results through a deep understanding of audience targeting, media landscape, integrated media planning and execution from awareness to conversion, performance marketing and a passion for pushing the boundaries of digital advertising.

This role will be responsible for owning the strategy and management of paid media channels while being a cross-functional leader building integrated communication strategy and go-to-market across paid, owned, and earned media and working across multiple teams – Product Marketing, Creative, Social, E-commerce, Data & Analytics, and more – to ensure we deliver the most impactful media strategy, plans and execution to engage consumers and customers and grow Samsung mobile market share.

Role and Responsibilities

• Leadership and Strategy:
  • Develop and implement a comprehensive integrated media strategy to deliver overall marketing and business objectives: drive brand differentiation and preference, customer acquisition and loyalty, and increase engagement and conversion rates.
  • Lead and grow a team of media managers, fostering a culture of excellence, collaboration, and data-driven decision-making.
  • Deliver a new comprehensive audience strategy across the customer journey and lifecycle in partnership to maximize acquisition and retention.
  • Deliver a comprehensive Media + Creative communications plan to deliver the right message to the right audience at the right time.
  • Lead and transform the media agency relationship, ensuring effective communication, performance management, and delivery of high-quality strategy, execution, and measurement – aligned with Samsung's goals.
  • Grow deeper partnerships with media partners and publishers directly to drive effective media activation
• Campaigns/Programs Planning, Management, Execution and Measurement:
  • Collaborate with Brand and Creative teams to develop and implement paid media and on- and off-site digital content strategy that drives creative innovation and improves our product storytelling.
  • Drive the planning, execution, and optimization of paid media campaigns across all digital channels (Paid Search, Display, Digital Video, Paid Social, OOH, etc.)
  • Develop actionable channel strategies and a strategic media plan that drives consistent and cost-effective demand initiatives with a focus on brand awareness, customer growth, and improved purchase frequency of existing customers while driving scale to maintain performance targets
  • Develop full-funnel acquisition strategies taking into consideration audience targeting and segmentation, content and messaging testing, and conversion optimization.
• Planning, Measurement, and Reporting
  • Manage media budgets effectively, ensuring optimal allocation and maximizing return on investment (ROI).
  • Develop and implement robust measurement frameworks to track campaign performance, analyze results, and identify areas for improvement.