Manager, Franchise Strategy

Company Description

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Universal Products & Experiences Overview:

Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal’s iconic collection of brands, intellectual properties, characters, and stories based on the company’s extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, engaging retail and product experiences across our expansive global theme park destinations (for both owned and 3rd party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E’s three lines of business include Consumer Products, Games and Digital Platforms, as well as Theme Parks Products & Retail. UP&E is a division of Universal Parks & Resorts, part of NBCUniversal, a subsidiary of Comcast Corporation. https://www.universalproductsexperiences.com/

Universal Products & Experiences is committed to attracting and retaining a diverse workforce of the highest caliber. We are committed to fostering equitable and inclusive environments that honor the experiences, perspectives, and uniqueness of each colleague.

It is the policy of NBCUniversal and NBCUniversal's affiliated businesses to consider all qualified applicants for employment without regard to race, color, religion, national origin, sex (including pregnancy) sexual orientation, age, disability, veteran status or other characteristics protected by applicable law.

Job Description

Summary:

Universal Brand Development’s Franchise Strategy team drives the global vision and strategic development and execution of franchise strategy and marketing plans to cultivate brand growth and drive revenue throughout the franchise ecosystem. We are a team of makers, thinkers, leaders and rebels whose passion is to ignite ideas every day, in a culture that celebrates creativity, fresh thinking, executional excellence and each other.

The Manager, Franchise Strategy is responsible for supporting the growth and development of NBCUniversal DreamWorks Animation film properties. Key functions include creation and execution of both strategy and marketing plans, as well as ongoing brand management in partnership with global business teams.

Responsibilities include:

Franchise Strategy, Marketing & Development:

• Assist in the development of long-term global franchise strategies for the NBCUniversal DreamWorks Animation film properties
• Conduct brand analyses looking across the consumer and competitive landscape
• Lead overarching development and execution of innovative marketing campaigns for priority IP
• Liaise with global Franchise Management & Theatrical Brand Marketing, regional Franchise and Consumer Products partners to ensure global alignment

Brand Stewardship:

• Work with key stakeholders (internal and external) to ensure best-in-class representation of brands through partnership and approvals
• Develop strategy & creative briefs and partner with creative and product development teams to ideate authentic and merchandisable brand extensions and refreshes
• Represent Brand Development opportunities and drive franchise coordination across key cross-company businesses

Communication & Collaboration:

• Create cross-divisional presentations and communications 
• Develop and lead rollout of brand guardrails, reference and tools