Customer & Marketing Lead

Customer & Marketing Lead.
Cherrywood, Dublin 18, Permanent, Hybrid working.

You must have valid Irish/EU/UK work rights to be considered for this position.

Do you have extensive brand marketing experience in the Irish insurance or financial services sector, with an understanding of the customer journey and ideally (but not essential) customer management frameworks and the associated metrics and measures used to assess customer outcomes?
 

The successful candidate for this position will have exceptional attention to detail and will know how to work cross functionally to set up efficient processes.  A strong marketeer and customer advocate, you will need to understand Operations to support the business requirements and consistently deliver improvements.  You will be able to understand Aviva’s Operational Risk and Control Framework and consider this in all aspects of your work. You will also have a keen focus on data and be exceptionally numerate.  On an ongoing basis this person will need to demonstrate on commercial outcomes delivered, prove delivery of ROI and secure ongoing investment, and prove ROI. The position has exposure to UK group and board level, and a team management element of five to eight people. You will be the most senior marketing person in Aviva's Irish General Insurance business.
 

You and your team will regularly be required to play a leading role in the delivery of any project that impact the customer.  These projects may be led by the need for regulatory change or business led changes (e.g. Digitisation – Direct Simplification). You will work with Group Brand to further develop the Brand Strategy for the Irish market, and plan and deliver an annual calendar of brand and tactical direct response campaigns, ensuring that we leverage our sponsorship at every opportunity.
 

You will play lead role in delivering annual media plans, achieving quote targets proposed and input into the ADIL revenue plan, proposing, building, and delivering new marketing propositions that differentiate Aviva from our competitors and drive measurable business growth:

More about the position:

Marketing (ADIL)

• Lead responsibility for the shaping, integrating and successfully executing the strategy for consumer marketing.

• Ensure all areas of responsibility measurably contribute to the achievement of strategic, commercial and customer objectives.

• Lead the consumer marketing team so as to deliver the commercial objectives for ADIL maximising the use of all channels & opportunities [marketing, digital, advertising & PR].

• The role holder will play a critical role in driving commercially viable campaigns that develop brand & product awareness in our targeted markets delivering sustainable results. 

• And delivering the CVM strategy to improve retention and cross sell.

• Work collaboratively with internal stakeholders to identify target markets and execute campaigns to drive sales and leads through the direct channel.

• Help to mentor and develop key personnel within the Team so as to ensure effective succession planning is in place.

• Provide oversight of all consumer marketing campaigns undertaken by the Team and Aviva Direct.

• Collaborate with Aviva Group’s Brand team to ensure that Aviva Ireland are compliant with group standards & leveraging best practice opportunities.

• Create trust in our brand & business through an integrated marketing strategy built on customer insights.

Customer (AIIDAC & ADIL)

• Developing and maintaining an appropriate customer performance management framework, metrics and measures to assess customer conduct outcomes & principle with accountability for providing updates to key forum.

• Planning and delivery of all consumer research projects with accountability for setting and delivering against targets.

• This person has exceptional attention to detail and knows how to work cross functionally to set up efficient processes.  A strong marketeer and customer advocate, this individual also needs to understand Operations to support the business requirements and consistently deliver improvements.  They must understand Aviva’s Operational Risk and Control Framework and consider this in all aspects of their work. They will also have a keen focus on data and be exceptionally numerate.  On an ongoing basis this person will need to demonstrate the commercial outcomes delivered, prove delivery of ROI and secure ongoing investment and prove ROI.

• This person and their team will regularly be required to play a leading role in the delivery of any project that impacts the customer.  These projects may be led by the need for regulatory change (e.g. CICA) or business led changes (e.g. Digitisation –