Digital Director

Civic Nation seeks a Digital Director to lead, vision, plan, and execute digital and communications work for Civic Nation and its initiatives and campaigns. The Digital Director will lead the digital team and drive strategy and performance across social media, email, digital fundraising, digital advertising, SMS, messaging strategy, and more. The ideal candidate for this position has a demonstrated ability to foster an environment of collaboration and teamwork, is an expert in data and culture driven digital strategy, has a deep understanding of how to build trust and community online, and is passionate about using digital tools in service of a more inclusive, equitable America.

The Digital Director oversees the execution of storytelling, audience development, and community engagement online to drive brand relevance, cultural impact, community engagement and growth, and revenue. This role manages the digital team, guiding the creative and strategic direction of content, including engaging with relevant conversations around breaking news, national events, and thought leadership. 

The Digital Director will play a key cross-functional role, working closely with Communications, Creative, Data, Talent, initiative, and other teams. This role is primarily responsible for the digital strategy and outcomes for Civic Nation and its campaigns, and the following initiatives: ALL IN Campus Democracy Challenge, Change Collective, It’s On Us, and We The Action. The Digital Director will also collaborate with the When We All Vote digital team. 

ABOUT COMMUNICATIONS

The Communications Team is focused on telling the story of Civic Nation’s work. Through creative messaging, digital activations, media relations, and more, the Communications Team amplifies the work of all Civic Nation initiatives and campaigns. 

ABOUT CIVIC NATION

Civic Nation is a nonprofit ecosystem for high-impact organizing and education initiatives working to build a more inclusive and equitable America. Civic Nation shifts culture, systems, and policy by bringing together individuals, grassroots organizers, industry leaders and influencers to tackle some of our nation’s most pressing social challenges. Six initiatives and campaigns are a part of the Civic Nation family: When We All Vote, ALL IN Campus Democracy Challenge, It’s On Us, We The Action, the Change Collective, and SAVE On Student Debt.

YOUR IMPACT

• Set, manage, oversee, and implement Civic Nation’s digital strategy, including  social media, email, SMS, digital fundraising, and more.  
• Lead, develop, supervise, and coach the digital team, managing a centralized digital strategy, overseeing the day-to-day operations for flawless execution of all assets and copy, providing direction, feedback, and support, and ensuring the working environment fosters diversity, inclusion, and belonging.
• Implement team-wide policies in collaboration with the EVP of communications, including central calendars, data reporting, and more. 
• Set clear digital goals and objectives for the team aligned to broader Communications team and organizational goals, and oversee the execution. 
• Provide strategic and creative thought leadership across Civic Nation’s initiatives, supporting and/or developing each initiative’s digital strategy, ensuring a steady cadence of high-quality, engaging content that reflects our goals and mission. 
• Develop and implement a holistic social media strategy balancing brand storytelling with measurable ROI-driven tactics to drive growth across platforms for Civic Nation, the initiatives, and campaigns.  
• Manage the creation and production of digital projects, ensuring the highest quality output on all online channels.
• Set, manage, and oversee organic and paid social media strategy across the full ecosystem of current platforms and Civic Nation initiatives and campaigns.
• Provide strategic digital advice to senior leadership across the organization.
• Collaborate across teams, including partnerships, press/media, organizing, data, and more, to ensure each initiative’s goals are met
• Closely monitor industry trends in digital engagement and analyze data insights to proactively adjust our strategies and to ensure Civic Nation is a leader in digital engagement and identify new opportunities for reach and engagement. 
• Develop digital strategy proactively for planned moments and reactively for unplanned moments (e.g. emergencies, breaking news, cultural waves, talent engagement, ), ensuring the team demonstrates agility and responsiveness.
• Collaborate with EVP of communications to shape executive thought leadership strategy presence on social media.
• Hire and manage consultants and freelancers as needed. 

YOUR EXPERIENCE