Digital Designer, UX & E-Commerce

About Ernesta: 

Ernesta is on a mission to bring gorgeous, design-focused custom rugs to homes and places of gathering through an enjoyable, frictionless, and affordable experience. At the same price as a store-bought standard-sized rug, a custom-cut rug from Ernesta will not only be a better fit but also provide a better buying experience. We believe that high-quality custom design shouldn't be out of reach for consumers and aim to address this need in the multi-billion dollar global rug industry.

Driven by our collective mission, our team is hungry, hardworking, and highly ambitious. We’re a strong team of problem solvers, innovators, design enthusiasts, and executors, relentlessly focused on creating and delivering beautiful and delightfully simple solutions and experiences for our customers. Together, we are excited and humbled by the opportunity to expand the market for custom rugs and enable more people to live in elevated design settings. Put simply, we believe that more soft surfaces mean happier homes.

About the Role: 

We are seeking a Product/Digital Designer to help evolve the end-to-end digital experience across Ernesta’s website and e-commerce platform. This is a highly collaborative, cross-functional role focused on creating design-led, intuitive customer journeys that balance brand experience, usability, and performance. This role will report directly to the Brand Design Lead, Creative. You will also partner very closely with Product and Engineering as well as Marketing to support conversion funnels and design initiatives.

This role is ideal for a designer who is strong in both visual design and UX fundamentals and is motivated by seeing their work directly impact customer behavior and business performance. Ernesta is a hybrid workplace with 3 days a week in-office, M-W.

Responsibilities include:

Digital Product & UX Design (50%)

• Design and support core e-commerce journeys including homepage, navigation, PDPs, cart, checkout, and post-purchase experiences. Make tasteful iterations that increase conversion as well as aesthetics
• Work closely with the Creative team to evolve the brand identity through creating and collaborating on net-new visions for design-forward guide pages and brand touchpoints within the digital experience
• Translate product requirements and user needs into clear user flows, wireframes, and high-fidelity designs

Conversion & Iteration (50%)

• Partner with Product, Growth, and Analytics to identify friction points and opportunities across the funnel
• Evaluate and apply feedback based on consumer insights and A/B testing tied to conversion rate, and AOV 
• Contribute to solutions for complex purchasing flows such as custom sizing, sampling, and trade vs consumer paths. Apply e-commerce and accessibility best practices while maintaining alignment with the Ernesta brand identity

Cross-Functional Collaboration

• Work closely with engineers to ensure designs are well-documented, feasible, and thoughtfully implemented. Consider edge cases in the design process to streamline QA
• Collaborate with Marketing and Creative partners to ensure product experiences align with Ernesta’s visual identity and storytelling on other platforms
• Refresh and contribute to shared design systems, patterns, and documentation, ensuring cohesion and efficiency
• Effectively communicate project progress and design decisions

Qualifications Include: 

• 4-6 years of experience in product design, ecommerce-focused digital design, or UX design with visual design experience
• Experience designing for and launching conversion-focused e-commerce websites required (in the luxury interiors, home or fashion industries, or in an agency or studio setting are all a big plus)
• Solid understanding of UX principles, CRO, information architecture, and usability best practices is essential. Ability to design complex flows clearly and simply
• Proven proficiency in Figma and prototyping for UI animations and motion
• Strong communication skills and comfort explaining and justifying design decisions
• Appreciation for good design, an interest in the interiors space, and understanding of basic design principles such as hierarchy, typography, and keep up-to-date with industry trends and news
• Comfortable building and maintaining a component library for consistent and effective design and development
• Receptive to feedback and iteration during problem-solving processes and ability to manage multiple projects at the same time

Ernesta is committed to inclusion. We are an equal opportunity employer and do not discriminate based upon race, religion, color, national origin, gender (including pregn