Digital Marketing Summer Intern (HQ)

Description

The Amivero Team

Amivero’s team of IT professionals delivers digital services that elevate the federal government, whether national security or improved government services. Our human-centered, data-driven approach is focused on truly understanding the environment and the challenge, and reimagining with our customer how outcomes can be achieved.

Our team of technologists leverage modern, agile methods to design and develop equitable, accessible, and innovative data and software services that impact hundreds of millions of people.

As a member of the Amivero team you will use your empathy for a customer’s situation, your passion for service, your energy for solutioning, and your bias towards action to bring modernization to very important, mission-critical, and public service government IT systems.

Special Requirements

• U.S. Citizen required to obtain a Public Trust clearance
• Sign an NDA to ensure protection of Amivero’s unique differentiators.
• Currently pursuing a degree in a field related to the job role, demonstrating a strong academic foundation and passion for learning.
• Digital Marketing Experience
• Ability to be in the office 2-3 times a week (Reston, VA)

The Gist

We are seeking a highly skilled Digital Marketing Intern to join our team and lead our digital marketing efforts. The ideal candidate will be able to have ownership of a project for the summer, from start to end. Projects from which to choose include: generate a social media calendar (including drafted graphics, content, and hashtags); stand up a plan to pilot, test, and finalize a strategy that maximizes LinkedIn Ads for generating recruiting leads; work with our web developer to stand up process documentation for building a stand-alone landing page that is linked by google tag and traffic can be traced from LinkedIn post, to 3rd party Ad banner, to QR code, etc. to develop a future strategy based on traffic; and/or produce a compelling product video.

What Your Day May Include

• Reviewing marketing data using Google Analytics and Tag Manager.
• Analyze key metrics such as website traffic, user engagement, conversion rates, and ad performance on LinkedIn.
• Identify trends, insights, and areas for improvement to inform ongoing marketing strategies.
• Dive into optimizing LinkedIn Ads for recruiting purposes.
• Monitor ad performance throughout the day and make real-time adjustments as needed.
• Participate in a collaborative meeting with the marketing team and other stakeholders.
• Discuss ongoing campaigns, upcoming initiatives, and strategic priorities.
• Share insights and recommendations based on data analysis and ad performance
• Work on creating and optimizing landing pages using tools like Canva and website CMS platforms.
• Design visually appealing and user-friendly landing pages that align with campaign goals and messaging.
• Implement A/B tests on landing page elements such as headlines, call-to-action buttons, and form fields.
• Monitor landing page performance metrics and make iterative improvements to drive conversions.
• Focus on video content production, including editing and creation of promotional and demo videos.
• Edit raw screenshare meeting-style video footage to create a 60-second ad for securing meetings.
• Develop a 45 second video introducing a key capability of Amivero’s to a customer.
• Build a process for standing up a website landing page for campaign purposes.
• Prioritize tasks including ongoing campaigns, new initiatives, and strategic projects.

Requirements

You'll Bring These Qualifications

• U.S. Citizenship Required to obtain a Public Trust clearance
• Currently pursuing a degree in a field related to the industry, demonstrating a strong academic foundation and passion for learning.
• Information Technology Experience
• Located in the Washington District of Columbia region ability to commute to Reston, VA HQ
• Excellent verbal and written communication abilities, allowing for effective collaboration with team members and clear articulation of ideas.
• Comfortable working with various tools and software relevant to the industry, enabling efficient completion of tasks and projects.
• Ability to adapt to changing priorities and environments, remaining resilient and proactive in overcoming challenges.
• A collaborative mindset and willingness to support team members, contributing positively to a cohesive and productive work environment.
• Strong analytical abilities and a keen eye for detail, facilitating thorough research and analysis to inform decision-making processes.