Apply now for a career that puts wellbeing first!

GET TO KNOW US

In 2022, 7card was acquired by global player Gympass, both wanting to reinvent wellbeing by making it accessible to as many people as possible.

7card is Romania's sports&leisure market leader, reaching over 1000 corporate clients. With the help of the 7card subscription, companies offer their employees access to a network of 600+ sports and relaxation venues (gyms, swimming pools, yoga & dance studios, climbing gyms, squash & tennis courts etc.) in over 55 cities.

Gympass is a corporate wellness platform that connects you to thousands of fitness & wellness partners, all with one simple monthly membership. Founded in 2012 and headquartered in NYC, we have a growing global team in 11 offices around the world. At Gympass, you not only have the opportunity to build a career in a fast-paced global environment - but you'll make wellbeing universal, so everyone can be happy and healthy. 

THE OPPORTUNITY

We are hiring a Product Marketing Manager to our Marketing team in Bucharest! 

You will have experience in all areas related to the handling of Product Marketing (particularly B2B focus). You will develop compelling messaging, positioning, and GTM strategies that will have a direct impact on every initiative (and team!) at Gympass. Product Marketing is the company’s most cross-functional role, you will work across teams and disciplines (both internally and externally) to uncover value propositions, create messaging, and understand personas and project management releases from initial ideation all the way through to public launch. Your projects will be some of the company’s most visible initiatives, and will directly influence Product Management, Marketing, Sales, Wellbeing Engagement, and Client Success to help them achieve critical goals like product adoption, marketing pipeline, opportunity conversion, revenue, and client retention. 

YOUR IMPACT

You will help drive our enterprise growth marketing engine.

• Exceptional Writing Skills: You’ll work with Brand Comms to craft value messaging that captivates, educates, and converts in the form of positioning documents, website copy, landing pages, ad copy, emails, Sales & WE collateral, videos, blog content, case studies – and more!   
• Go-to-Market Strategy: You’ll ideate, manage projects, and launch GTM programs that align to Gympass’ product roadmap, power marketing campaigns, and accelerate our sales pipeline to Closed/Won. 
• Incredible Storytelling: You’ll educate and inspire confidence in internal/external stakeholders on Gympass’ offerings and their true value.   
• Pipeline Acceleration: You’ll align marketing programs with our ICPs (externally) and pipeline (internally) to acquire and move new prospects of all sizes through the sales cycle to closed/won – and onto product adoption. This means you will also be in charge of lead generation but also of conversion rates from lead to MQL with the main objective of driving our revenue targets.
• Customer-Facing: You’ll be the ultimate advocate of Gympass’ various audiences by engaging with customers, prospects, partners, and other external stakeholders. 

Cross-Functional: You’ll work with a diverse and talented team of brand, revenue, content, and technical marketers to create content, build presentations, launch campaigns, and deploy various digital and in-person experiences to fuel the pipeline.

WHO YOU ARE

• A seasoned product marketer with 5-7 years of proven track record of executing successful product and capability launches. 
• Experience in executing end-to-end co-marketing strategies and programs. 
• Expert in product marketing; strong understanding of digital marketing, growth, search, product management, & people enablement best practices. 
• Excellent written and verbal communication skills (RO and ENG) and ability to sell ideas well through creative & innovative presentations. 
• A unique balance of creative skills, with a highly technical and detailed understanding of how different products/technologies can work together. 
• Exceptional project management skills, both with internal and external stakeholders. 
• Prefer working in a collaborative, cross-team capacity. This role requires you to work across different functions, departments, and organizations.  
• Ability to multitask, prioritize, and manage time effectively
• Bonus points for marketplace product marketing experience.

And to get a