Senior Advertising Analytics Manager (Senior Data Planner)

<h3>Description de l'entreprise</h3><p>Jellyfish is your digital partner. We support and drive digital transformation by providing the right technology, strategy and training.</p><p>We are one of the world’s fastest-growing number of talented people across our expanding global network. We are Google’s leading global partner. And our close relationship is growing where we are, what we do and how we deliver it. And to do this, we want to grow our skillset. We’d like you to join our journey as ONE Jellyfish.</p><ul></ul><h3>Description du poste</h3><p>This role will join Jellyfish’s Data and Planning team, a broad and diverse team encompassing brand, data and media planners, analysts, data scientists and email specialists as well as being part of the wider global data and insights function spanning hundreds of skilled individuals.</p><p>All with the common goal of using data expertise to inspire clients, partners and Jellyfish to jointly execute best in class marketing fueled by data rich insights.</p><p>The typical day-to-day will involve managing multiple campaign projects and to be seen as the team’s first port of call for day-to-day data planning enquiries.</p><h3>Qualifications</h3><p><strong>Responsibilities</strong></p><ul><li>Define a measurement framework that is reflective of account strategies by identifying the proper data sources and KPIs aligned to business goals and illustrate campaign effectiveness</li><li>Evaluate various attribution modeling techniques and methodologies including DDA models from Campaign Manager, Google Analytics, Facebook Attribution</li><li>Evaluate customer journeys and data signals across the customer lifecycle that will inform audience targeting and media flighting</li><li>Define and manage audiences that can be shared across Jellyfish partner and client ecosystems (e.g. Google, Facebook, LiveRamp, Salesforce, Segment)</li><li>Plan measurement proposals to evaluate and refine activity, including test and learn, conversion lift studies and deeper analysis</li><li>Design and create data visualizations for marketing performance data</li><li>Identify opportunities to solve recurring client challenges and innovate the product portfolio</li><li>Mentor junior members of the team</li><li><p><strong>What you’ll need</strong></p><p>Knowledge and experience of implementing and evaluating attribution models either using specific technologies or leveraging functions within standard analytics or ad serving technologies such as Campaign Manager, Google Analytics 360, SA360 or other attribution platforms</p><p>Experience of working in a Data Planning and Analytics environment, preferably at an agency</p><p>Understanding of the levers a digital marketer may pull to influence marketing outcomes</p><p>Understanding of the implications of data protection regulations on technologies and processes</p><p>Experience of working with diverse data sources across multiple media and marketing channels to produce insight</p><p>Experience delivering lift/testing/experimentation for optimizing creative, media, and other marketing factors</p><p>Attention to detail combined with a careful approach to process</p><p>Clear, concise and engaging communications skills and the ability to distill and translate complex analysis into actionable insights that a client will understand</p><p>An outgoing, curious thinker, with consistent levels of evident enthusiasm</p><p><strong>Advantageous:</strong></p><p>Hands-on axperience with GA360 and web and app experience optimization / personalization platforms</p><p>Hands-on experience with digital media buying platforms in programmatic, display, video, search, and social channels</p><p>Knowledge and experience of CRM/CDP/email marketing platforms and data (Salesforce, Segment, Hubspot, Mailchimp, etc) and omni-channel marketing</p><p>Proficiency in the use of marketing and business intelligence platforms such as Datorama, Tableau, or equivalent</p><p>Knowledge of Python/R or SQL</p><p>Knowledge of audience segmentation, propensity modelling or customer lifetime value, media buying yield curves, or other marketing/data science measurement and prediction methods</p></li></ul><h3>Informations supplémentaires</h3><ul><li>Competitive salary, based on experience 💸 (Fix Salary, Bonus and Anniversary Increase)</li><li>An ultra stimulating work environment in contact with high-level Partners</li><li>Possibilities of multiple evolutions, on different positions and internationally.</li><li>Private Healthcare, Dental, Vision</li><li>A complete range of training courses and projects to enable you to be a driving force in your professional development and to perfect your expertise all along your journey within Jellyfish</li><li>Flexible Hours &amp; Flexible Working</li><li>Flexible Hours and remote Policy (60% at home monthly)</li><li>Commuter Benefits</li></ul><p>All your information will be kept confidential according to EEO guidelines.</p><p><strong><em>Equal Opportunity Employer: