AVP, Consent & Preference Platforms

Role Summary/Purpose:

As a member of the Performance Marketing Center of Excellence, within the Synchrony Marketing organization, the AVP, Marketing Preference Center Marketing Integrations serves as the preference center platform expert within the Database Marketing organization for various marketing-related integrations.

As part of the Database Marketing team, this role will support Preference Center leadership in effectively developing and managing the platform/program and associated activities including customer experience and preference engagement and associated activities, including stakeholder experience and preference engagement.

Essential Responsibilities:

• Act as the Marketing Preference Product Owner, offering analytical and strategic thinking, overseeing business needs and requirements, and translating needs and requirements into platform architecture and set-up

• Work cross-functionally with internal and external partners to lead all product lifecycle activities relating to marketing integrations

• Be the voice of Marketing Preferences and choice across the enterprise, consulting, leading and discussing preference initiatives across Synchrony leadership.

• Establish and implement platform KPI's and conduct analysis of performance trends, provide insightful business performance reporting and make recommendations

• Optimize consumers’ preference experience from choice to capture to action

• Serve as product SME and 1st line contact for platform issues and support

• Serve as Data Steward for all data associated with the Preference Center.

• Facilitate key Scaled Agile Framework (“SAFe”) events as Product Owner of Marketing Preferences.

• Perform other duties and/or special projects as required

Qualifications/Requirements:

• Bachelor's Degree OR in lieu of degree, high school diploma/GED and 8+ years experience working in large enterprise[s]

• 3+ years hands-on experience within Preference Management platforms and tools, managing consent management, privacy and marketing preference data highly desired

• 3+ years' experience in platform, product analytics or site/web analytics in B2C/ B2B2C frameworks

• 3+ years' experience as business analyst ('BA') or similar roles, analyzing data and presenting findings/ recommendations is highly desired

• Ability and flexibility to travel for business as required

Desired Characteristics:

• Bachelors degree or higher preferred in computer sciences, electrical or computer engineering, web design/ development or information technology/systems

• Strong understanding of the U.S. Privacy, Preference and Consent landscape, including legal and regulatory policies, tools and platforms, and customer choice strategies.

• Experience in software development, or solution engineering

• Experience in data stewardship, data governance, or data management roles with strong understanding of data lifecycle management and data governance principles.

• Demonstrated understanding and command of customer-facing platforms, user interface, applications or technologies, specifically within a privacy and/or marketing preference and consent platform.

• Experience integration Agentic and/or Generative AI technologies, ideally within Marketing Technologies and/or Consent & Preference platforms.

• Exceptional facilitation and communication skills. Ability to lead large meetings across various levels of leadership, manage conflicts, and ensure clear, effective communication between technical and business stakeholders.

• Experience or association working with HTTP, SSO, SSL certificates, networking, API  and micro-service integrations

• Familiarity working with encryption and tokenization services to share data with Software as a service (SaaS) vendors.

• Broad experience working with internal cross-functional partners (i.e., IT, Enterprise Operations) to ensure alignment of priorities and requirements

•  Experience developing road maps and prioritizing work in alignment with product vision and organizational strategy.

• Ability to perform ad-hoc analysis, information gathering and delivered informed insights aggressive timelines

• Proven experience synthesizing insights from structured analyses to inform business decisions and communicating with stakeholders in an effective manner

• Strong skill in project management, communications, multi-tasking, ability to work independently, and relationship management are keys to success