Senior Content Strategist to Digital Sales - Personal Banking

<p>Job ID: 21446 </p> <p> </p> <p>Are you our next digital content wizard with a passion for planning, coordinating and crafting for online success and customer experiences based on data? Do you thrive in a fast-paced agile environment where we experiment and grow together - where your creativity can make a meaningful impact? If so, we have the perfect opportunity for you!</p> <p> </p> <p>At Nordea, we see that the world is changing fast – and we want to be one step ahead of the curve. That’s why we’re deeply committed to providing the financial solutions of tomorrow to our customers. With us, you’ll be in good company with a chance to make your mark on something bigger.  </p> <p> </p> <p>About this opportunity </p> <p> </p> <p>Welcome to Digital Sales &amp; Engagement in Personal Banking and a strong community of experts and people with passion for engaging with customers across digital platforms. Digital Sales &amp; Engagement is responsible for engaging with prospects and customers across the full digital customer journey from external paid channels to our own website and logged-in channels, as well as through personalized in-app messages, emails and lead generation to physical channels.</p> <p> </p> <p>This role requires a passionate and experienced content professional with a strong strategic mindset and outstanding project management skills. You need to understand and grasp the digital eco system very well, how channels interact and support each other and how technology the strongest lever. A data-driven mindset, a deep knowledge of digital content, how to create seamless experiences for our customers with the right message at the tight time. </p> <p> </p> <p>You will work closely with the local content leads, Nordic Head of content, local experts within DDSE and a variety of people in GBCM, One Digital and other parts of the bank. </p> <p> </p> <p>This position is based in Stockholm, Oslo, Copenhagen or Helsinki and will report into our Nordic Head of Content &amp; Optimization Digital Sales. </p> <p> </p> <p>What you’ll be doing: </p> <ul> <li>Drive projects related to digital content</li> <li>Develop a Nordic digital omni-channel content strategy as well as content conceptualization from the strategy. </li> <li>Support local markets to implement the content strategies</li> <li>Creating new concepts for content areas we see a future potential in based on our business strategy together with the local markets</li> <li>Closely collaborate with GBCM on brand, design development and all relevant areas</li> <li>Govern and quality assure content style and tone of voice across journeys supporting your colleagues to grow and shine</li> <li>Co-create and maintain content handbook and work closely together with CX &amp;  design in development of page templates, design elements and other relevant parts</li> <li>Drive Customer life cycle mapping and content theme creation</li> <li>Establish strong structure for content localization</li> <li>Insight and competitor analysis</li> <li>In collaboration with Content leads, AI drivers and other relevant parties, drive the development of AI tools in content production, maintain and explore scalability</li> <li>Be responsible for content KPI dashboards</li> </ul> <p> </p> <p>To succeed in this role, we believe that you: </p> <ul> <li>Live and breathe digital with multi-platform excellence - it’s a huge part of the way you live and work</li> <li>Are a content visionary that can lead the development and execution of our content strategy, ensuring value across the customer journeys</li> <li>Have a customer centric approach and base decisions on data or other relevant insights, SEO being one for visitor intent, content performance and iteration of content strategies</li> <li>Are a natural born writer, with a great eye for copy and understand what it takes to grab a reader’s attention in the digital landscape.  </li> <li>Have strong project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales</li> <li>Possess an editorial mindset that seeks to understand what audiences consume and how to create it</li> <li>Are a pragmatic problem solver focusing on solutions that take you forward</li> <li>Strong stakeholder management skills for cross functional success</li> <li>Comfortable working independently with all type of projects and stakeholders</li> <li>Come with relevant academic or equivalent higher education</li> </ul> <p> </p> <p>If this sounds like you, get in touch! </p> <p> </p> <p>Next steps<br/> <br/> Submit your application no later than 23/01/2024.  For more information, you’re welcome to contact Jenny Rosander Ney, Nordic Head of Content &amp; Optimization, <a href="mailto:haleh.ladi-damstrom@nordea.com">jenny.rosander.ney@nordea.com</a> (+46790603203<u>)</u>. </p> <p> </p> <p>Interviews will be held continuously.</p> <p> </p> <p>O