Principal Associate, Market Research & Intelligence

Principal Associate, Market Research & Intelligence

Capital One, a Fortune 500 company and one of the nation’s top 10 banks, offers a broad spectrum of financial products and services to consumers, small businesses and commercial clients. Our goal is to create one of the nation’s great banks, and we have the necessary ingredients: a strong balance sheet, resilient businesses, a massive customer franchise, strong analytical capabilities, and great people. We nurture a work environment where people with a variety of thoughts, ideas and backgrounds, guided by our shared values, come together to make Capital One a great company – and a great place to work.

External Affairs (EA) works with many external and internal stakeholders to envision and create a world of greater socioeconomic opportunity through advocating for an inclusive society, building thriving communities, and creating financial tools that enrich lives.  Our teams include Communications, Community Impact and Investment, Community Finance, CRA Strategy and Program Management, the Government and Political Affairs Group, Regulatory Relations, and Strategy and Engagement.  Through our teams, we have access to a diverse group of motivated changemakers similarly focused on the ingredients for a better future.

Position Summary:

The Strategy and Engagement team is looking for a Principal Associate, Market Research & Intelligence, who will apply primary and secondary research to solve challenging problems and contextualize a variety of critical business issues. The analyst in this role will develop and present research, reputation tracking and issues reports leveraging a mix of analytics tools and research methodologies. A key to success will be communicating and presenting data-backed insights in a compelling manner to influence senior leaders and inform strategic initiatives, communications strategies, and business priorities.

 

Responsibilities

• Support monitoring and reporting around key topics and event-based moments through social listening, media, and stakeholder analysis methodologies

• Distill complex data into simple KPIs, data visualizations, dashboards, or scorecards

• Leverage tools such as Brandwatch, Tableau, MRI, and Mintel

• Develop research agendas and measurement approaches in partnership with EA teams to inform business action

• Leverage and integrate media monitoring and primary research to produce ad hoc and recurring reports for leadership

• Spot and propose opportunities to bring deeper intelligence to the team around key audiences, issues, or the competitive landscape

• Maintain knowledge of industry trends related to market and media research methodologies

 

Basic Qualifications

• At least 3 years of experience working in insights and analytics, market research, management consulting, or any combination of the three

• At least 3 years using media monitoring and social listening tools

• At least 3 years of working in and creating Tableau dashboard environments

• At least 1 year using SQL for data analysis

 

Preferred Qualifications

• 2 years+ experience using boolean search and query building

• 2 years+ guiding others through quantitative and qualitative research methodologies

• 1+ year experience executing strategic research and/or measurement initiatives 

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

McLean, VA: $117,300 - $133,900 for Principal Associate, Market Research

 

 

 

 

 

 

 

 

 

 

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.

This role is also eligible to earn performance based incentive compensation, which may include c