Marketing Manager, Global Brand Team – UNO & Cards Portfolio

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Job Description

The Opportunity: 

Join our dynamic Games Global Brand Team as the Marketing Manager for UNO & Portfolio Card Brands. In this role, you’ll help deliver innovative, effective, and globally resonant marketing strategies for some of the world’s most beloved card games. Working closely with cross-functional teams and reporting to the Cards Director, you will drive product development, while ensuring that the brand has exceptional marketing support, creating unique and strategic assets and product marketing campaigns that can be maximized at retail and on ecommerce.

What Your Impact Will Be: 

• Ensure all product marketing projects are supported by business strategy, objectives and insights
• Assist in gaining buy-in to global product strategies at all levels, as well as executional commitment from internal partners to activate across key markets and key lines of business
• Drive innovation by collaborating with Product Design, Packaging, Development, and Consumer Insights teams to bring compelling toys to market on time and on budget.
• Present product lines and strategy to key internal and external stakeholders to ensure alignment
• Communicate regularly and collaborate closely with regional teams and other Mattel Global Brand teams to ensure needs are met, plans are shared, and ‘best practices’ are leveraged.
• Brief and develop marketing assets
• Monitor and analyze key trends, category developments, and competitors’ performance globally, using advanced analytics and reporting.
• Manage global business analysis, KPIs, campaign performance, and financials, maximizing ROI and efficiency.
• Foster a culture of innovation, diversity, and inclusion within the team and in marketing communications.
• Act as point of contact for brand inquiries and dissemination of brand information and assets
• Mentor and support junior team members by sharing best practices, insights, and learnings gained from experience

Qualifications

What We’re Looking For: 

• Minimum 4+ years of relevant work experience with MBA or 6+ years of relevant work experience without MBA
• Experience with company/product/marketing that is rooted in consumer trends
• Experience with ecommerce and direct selling
• Experience in interfacing with external license partners
• Thorough understanding of marketing mix and KPIs
• Experience analyzing data and managing financials
• Ability to synthesize data and pull insights to create recommendations
• Strong skills presenting in front of large groups
• Highly organized, independent and detail oriented with strong follow up skills
• Strong time management, planning and project execution skills
• Excellent written and verbal communication skills
• Strong interpersonal skills with the ability to build solid collaborative relationships
• Deep curiosity for learning about unfamiliar products, properties, and consumer segments
• Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel

Personal Attributes:

• A positive attitude! Someone who is solution oriented and a natural self-starter.
• Confident with a desire to champion innovative thinking and an ability to clearly communicate POV to inspire others
• Willingness to dig into pop culture trends - specifically within the gaming, toy, or entertainment industries with an understanding of fan communities and brand storytelling

The annual base salary range for this position is between $122,000 and $153,000.
**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Additional Information

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job descr