(USA) Manager, Product Marketing

Position Summary...

Join Walmart|VIZIO and take your career to the next level!

We are seeking a Product Marketing Manager to define go-to-market strategies and plans for software product launches and execute full-funnel marketing campaigns to drive product awareness, adoption, and engagement.

You will partner with Product Management, Partner & Content Marketing, Digital Marketing, Project Management, Creative Services, Customer Support, and Data/Insights teams to build compelling marketing stories and year-round campaigns to propel customer adoption and engagement. You are the driving force behind the cross-team collaboration, positioning exercises, consumer/market research, creative direction, and out-of-the-box thinking required to achieve high-impact product launches and marketing campaigns. You will optimize existing marketing projects and spearhead new, creative ways to meet our customers where they are: the VIZIO OS. You will connect us to our customers and show them how we fit seamlessly into their entertainment experience.

What you'll do...

About the Product Marketing Team

Our Product Marketing team thrives on collaboration, creativity, and data-driven decision-making. We work closely with Digital Marketing, Editorial, Creative Services, and Content ; Partner Marketing to deliver multi-channel campaigns that enhance customer experiences and reinforce Walmarts market position. Your role will be crucial in shaping our marketing strategies and driving the companys growth.

What You'll Do

• Develop and execute go-to-market strategies for new product and feature launches.

• Collaborate with cross-functional teams to orchestrate impactful marketing campaigns.

• Create and maintain evergreen marketing programs to engage customers continually.

• Leverage existing and new marketing channels to boost product awareness and customer loyalty.

• Analyze data to enhance customer understanding and optimize marketing strategies.

What You'll Bring

• Proven experience in product marketing, including go-to-market strategy development.

• Strong collaboration skills, with the ability to work effectively across teams.

• Expertise in leveraging multiple marketing channels, both owned and paid.

• Analytical mindset with the ability to derive insights from data sources.

• Innovative thinking and a passion for continuous improvement and experimentation.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

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You will also receive PTO an