Director, Commerce

Who we are:

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

We support 100% remote work for this role!

We’d love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

As Director, Commerce, you’ll oversee strategy and execution across commerce media and marketplace/retail dynamics, ensure consistently excellent delivery, and act as a senior partner to client teams in high‑stakes moments. You’ll set clear standards for craft, testing, and operational discipline, champion product‑ and measurement‑led ways of working, and build a strong bench of talent as the commerce landscape continues to evolve. This role will be a flex role. The candidate should possess the ability to jump in and out of client businesses, work cross-functionally with team members and be willing to roll up their sleeves to deliver the best possible outcome for client or new business opportunities. 

Level and scope alignment

• Level: Director. Help jump in on client businesses to cover leave of absence, or gaps within teams. 

• Team: Will support client teams as well as new business. The right candidate will be able to dive into the weeds, but also see the bigger picture and align their ways of working styles with the team. 

• Scope: Will be a floater across the organization to help cover gaps across client businesses, or help win new business. 

Key Responsibilities:

People Leader:

• Participate in a culture of collaboration, innovation, continuous improvement, and strong accountability.

• Set clear goals and performance expectations with teams you work withOwn quality control for the team’s work product and ensure leaders have the right standards, templates, and review rhythms to execute consistently.

Client-Centric:

• Own and manage key client relationships as the senior Commerce leader; ensure strategies align to client business goals and commerce realities (retail dynamics, assortment, profitability, seasonality, platform constraints).

• Lead strategic client touchpoints and presentations, tailoring narratives for senior audiences and turning insight into clear decisions and next steps.

• Anticipate risks (performance, platform policy shifts, retail factors, operational gaps) and guide teams to resolve issues early and transparently.

Product-Led:

• Champion Tinuiti’s product and technology suite within commerce delivery, ensuring teams use tools to improve scalability, efficiency, and quality of insights.

• Partner cross‑functionally (Product, Analytics, I&G, Creative, other channels) to embed better workflows and reduce manual work and rework.

• Stay current on commerce platform capabilities and changes; translate platform shifts into practical updates to playbooks, client recommendations, and team training.

Data & Measurement Data-Driven:

• Oversee the analysis of complex commerce performance data; ensure recommendations are evidence‑based, measurable, and tied to client KPIs.

• Set expectations for testing rigor and learning loops (clear hypotheses, clean setups, defined read timing, documented learnings).

• Ensure teams monitor performance consistently and can clearly explain what’s happening, why it matters, and what should change next.

Channel Specific Expertise & The Tinuiti Way:

• Oversee development and execution of comprehensive commerce strategies, leveraging deep expertise in commerce platforms and marketplace dynamics.

• Uphold and evolve Tinuiti Way c