Senior PR & Culture Manager

<span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><p><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><b>Job Description :</b></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span><p><b>Senior PR &amp; Culture Manager </b></p><p><b>Location: Guinness Storehouse, Dublin, Ireland</b></p><p><b>12-month FTC/ Secondment</b></p><p><b>Closing Date: February 20, 2025</b></p><p></p><p><b>About Us    </b></p><p>Located in the heart of St. James's Gate Brewery, the Guinness Storehouse is recognised as the world’s leading tourist attraction welcoming millions of visitors every year.</p><p></p><p>Since our launch in 2000, we've been on an incredible journey of growth and innovation. From our 360-degree panoramic Gravity Bar to our award-winning flagship store and the fascinating Guinness Archive, every corner is filled with immersive, sensorial guest experiences that tell our rich story.</p><p></p><p><span>In our inclusive culture, where we value each other and celebrate different perspectives, </span>you'll be supported to thrive and recognized for your unique contributions, <span>as we unlock a brighter, more exciting future together.</span> </p><p>If this resonates with you, come join us at the Home of Guinness.</p><p></p><p><b>About the Role</b></p><p>The purpose of this role is to deliver market-leading cultural plans for Diageo Brand Homes, integrating best in class thinking and strategy through PR, experiences, partnerships and outstanding storytelling which will insert our brands in the right space into culture. </p><p></p><p>This role presents a unique opportunity for someone with a real passion and flair for PR and embedding brands in culture to work on Ireland’s number one visitor experience, the Guinness Storehouse, as well as the exciting Roe &amp; Co Distillery and the innovative experimental brewery Guinness Open Gate Brewery. </p><p></p><p>This role is a busy and integral part of the marketing team and is required to work collaboratively within the team but also with additional internal stakeholders including innovation, visitor experience, retail and brand teams.  </p><p></p><p>This role requires advanced specialist knowledge of how culture, PR and media directly impact business objectives, and the effectiveness of building a long-term brand <span>strategy. Issues</span> management is a critical part of this role and the successful candidate will have demonstrable experience in navigating issues/crises communication and managing stakeholders through this process. This role requires active knowledge of earned, paid and digital media, and how to optimally harness these to deliver impact. </p><p></p><p> This role needs to be a capable and autonomous project manager, proactively delivering exceptional work, seeking new opportunities and delivering M&amp;E to demonstrate <span>effectiveness.  This</span> role requires active knowledge of the trends and culture of the drinks, travel, leisure and experience industries.</p><p></p><p><b>Location</b></p><p>Location is based at the Guinness Storehouse, but movement is required to attend all Diageo Ireland Brand Homes as work <span>requires.  Current</span> policy is 3 days a week in office, 2 days a week <span>flexible. Attendance</span> at off-site agency/stakeholder meetings required. Some flexibility required for evening and weekend work as campaign activations and events require.  </p><p></p><p><b>You will be responsible for:</b></p><ul><li>Lead the agenda in setting the strategies that position our brands in culture in a way that builds the brand and delivers on business objectives </li><li>Execute culture plans at scale with a strong vision on relevancy to generate heightened advocacy and talkability with core <span>audiences  </span></li><li>Work with partner agencies to identify cultural opportunity spaces, shape cultural narratives, joined up with brilliant media plans to insert our brands into culture and position them as local icons. </li><li>Lead the agenda in setting the right partnerships (brands, agencies, media, influencers, events, etc) to build a cross-channel ecosystem around our brands, creating connections with consumers at scale. </