Jobs and Careers

Senior Marketing Analyst

USAfull_timePosted 27 May 2026

About the role

CPI Security, a leader in security, smart home, and business automation solutions, is looking for a full-time Senior Marketing Analyst to join our growing Marketing team in office, in Charlotte, NC. In this role, you will lead marketing analytics strategies that support data-driven marketing, performance marketing, campaign optimization, lead generation, marketing ROI measurement, and omnichannel reporting. You’ll help build a strong test-and-learn culture, create measurement frameworks, improve marketing performance visibility, and provide actionable insights that support smarter decision-making across the organization. The ideal candidate has hands-on experience with marketing analytics platforms such as Google Analytics 4, Google Tag Manager, Tableau, Salesforce, and Invoca, along with experience in A/B testing, attribution, dashboarding, campaign performance analysis, marketing measurement, and data visualization. <h2>What You’ll Do</h2> <ul> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Design and implement measurement frameworks for digital, traditional, and omnichannel marketing campaigns.</li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Develop and maintain marketing performance dashboards and automated reporting using Tableau, Salesforce, Invoca, GA4, and other analytics platforms.</li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Analyze marketing performance across channels to identify optimization opportunities, growth drivers, and customer journey insights.</li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Measure marketing ROI, lead generation performance, conversion trends, and campaign effectiveness across channels.</li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Create and maintain attribution models to be