Assistant Manager, Consumer Engagement

Company Description

For more than 60 years Parfums Givenchy has perpetuated the values of its founder, Hubert de Givenchy, releasing fragrances, makeup and skincare products that define free, assertive and bold women.

Parfums Givenchy fragrances embody the brand’s Fearless Classic vision, fusing genres and revealing unexpected twists. Inspired by the avant-garde spirit and sensuality of Givenchy Couture creations, Nicolas Degennes, Makeup and Color Artistic Director since 1999, continues to reveal the inventiveness synonymous with Givenchy.

In 1970, Kenzo Takada instilled a touch of jungle exoticism at the heart of Paris, in Galerie Vivienne. With his colorful prints and his self-professed creative freedom, Kenzo upturned the couture diktats of the time by merrily breaking the rules. In keeping with this cheerful and colorful heritage, Carol Lim and Humberto Leon took over the artistic direction of the House of Kenzo in 2011.

The brand’s first feminine fragrance, called Kenzo, was born in 1988. Then followed a series of creations with a unique and original identity that made a strong impression on the world of perfumery. They all tell an optimistic story and play with a mix of multicultural codes to savor again and again. The bottles themselves are symbols of pure refinement and emblems of the brand’s values.

LVMH Fragrance Brands invites you today to join its North America teams.

LVMH Fragrance Brands is part of the LVMH Group.

Job Description

The Assistant Manager, Consumer Engagement will lead and execute Consumer Engagement strategies (brand’s influencer, PR and community) for Givenchy and Kenzo in North America, alongside Consumer Engagement Sr. Manager.

PRINCIPAL DUTIES AND RESPONSIBILITIES

Consumer Engagement Strategies

• Manage and develop paid/organic influencer and PR programs that drive strategic brand objectives.
• Facilitate and support content creation from influencers, creators, makeup artists and advocates for brand evergreen and launch programs
• Create and optimize content briefs for influencer programs across paid and organic
• Own content approvals process with HQ, as well as content dissemination internally, meeting brand needs. This includes deep and thoughtful partnership with HQ stakeholders and members of key internal teams
• Partner with Consumer Engagement Sr Manager to develop a “Friends of the House”/ editorial program that elevates the brand and aids in better top funnel awareness / consumer net sentiment 
• Ensure editorial presence remains strong, I.e. management / collaboration with any external PR/ media agencies, facilitation of press placements for key launches, liaising with brand ambassadors / makeup artist partners for interviews + testimonials, supporting in PR events
• Keep press lists up to date for press releases, editor seedings, desksides + more
• Maintain and refresh and influencer + celeb MUA lists to provide Consumer Engagement Sr Manager with strategic and optimized recommendations for campaigns and brand opps
• Build and maintain yearly calendar of all Consumer engagement programs for both brands

Influencer Relationship Management

• Identify, recruit, and build relationships with beauty influencers that align with our brand’s image and target audience
•  Develop and manage ongoing relationships with top-tier influencers, micro-influencers, and content creators
•  Act as the primary point of contact for influencers, providing clear communication and maintaining a positive working relationship

Forecast & Budget Management

• Build monthly forecasts for future programs (preseries, products, POSM) with proposals for all Consumer Engagement aspects, in partnership with Paid Media Manager and Consumer Engagement Sr Manager track updates from Marketing & Planning from forecast to launch date in order to ensure best program execution
• Budget management: manage, track budget for departmentals, media and influencers’ activities.

Reporting

• Monthly, quarterly reporting of Consumer engagement activities as well as by launch program
• Provide market landscape analyses, competition reports and launch campaign tracking, with key insights on brand image execution, activation opportunities, ROI
• Work with influencer tools like Tribe + Traackr to have finger on the pulse of new + emerging talent, platform heroes or key talent, existing Givenchy influencer "brand fans" and for reporting on all earned media work
• Reporting on full suite of metrics for influencer, social media & public relations to develop success benchmarks in brand engagement

Overall Maintenance

• Responsible for any tactical brand/consumer engagement work