Senior Manager, Social Media & Digital Marketing

Firm Summary

White & Case is an elite global law firm serving leading companies, financial institutions and governments worldwide. Our long history as an international firm means we are perfectly placed to help our clients resolve their most complex legal challenges wherever they may be.

With lawyers operating from more than 40 locations, working in virtually every country of the world, we have invested heavily in building a high-quality full-service practice competing at the top of the market. We are distinguished by our on-the-ground presence in the world’s key financial markets and our strengths in handling complex cross-border work.

It is not just about our global network of offices and shared service centers; it’s the global interconnectedness of the Firm that our people, and our clients, value most. We work well together across geographic and practice boundaries. It is one of the reasons we attract and retain cross-border work.

Our lawyers are globally minded, enterprising, collaborative and committed to excellence. Our people represent 90 nationalities and speak 80 languages.

Position Summary

We are seeking an experienced and creative Senior Manager, Social Media & Digital Marketing to join our newly formed Integrated Marketing team within the Marketing & Business Development function. The Integrated Marketing team plays a central role in delivering a modern, brand-led marketing strategy aimed at raising the profile of the Firm and supporting its growth ambitions. Under the leadership of a new Chief Marketing Officer, the wider Marketing & BD function at White & Case values team members who bring a broad range of experience and expertise, both from within and outside the legal industry. The team’s collective objectives are to support the Firm’s business goals, promote its global brand, and create a cohesive and compelling narrative that resonates with clients, prospects, and employees alike.

This role offers a unique opportunity to help shape the digital voice and presence of a globally respected law firm. The individual will help lead the evolution of our social media strategy across all audiences; amplify the digital profiles of key Firm executives; and play a pivotal role in optimizing the user journey across our website and digital channels.

Duties and Accountabilities1

Social Media & Executive Communications

• Shape and evolve White & Case’s global social media strategy across corporate and leadership channels to support visibility, engagement, and business objectives.
• Identify robust audience segments including clients, prospects, recruits, and other influencers of legal buying decisions and reputation
• Develop social-first campaigns that support storytelling at both the brand-level and practice-
  level (i.e. M&A, debt finance, litigation, etc.)
• Leverage social media best practices and trends to help drive modernization and innovation.
• Partner cross-functionally to manage and grow the social media presence of select leaders, assisting with copywriting, content development, and performance metrics.
• Educate internal stakeholders on best-in-class social media use, providing guidance and recommendations rooted in data.
• Optimize management and effectiveness of Employee Advocacy program as a channel for building client relationships and bolstering the Firm’s reputation.
• Explore and expand recruitment marketing efforts through new and existing platforms (i.e. Instagram, YouTube Shorts, Reddit, etc.)
• Monitor platform KPIs, track performance trends, and deliver insights and optimizations aligned to business goals.
• Utilize tools such as Hootsuite, TalkWalker, and/or Canva to improve campaign workflow, monitor conversation, scale creative, and boost efficiency.

Digital Marketing

• Partner with cross-functional team to shape the strategy and content delivery of the Firm’s website to ensure a user-friendly and impactful online presence for clients and other
  audiences.
• Impl