Brand Marketing & Communications Manager

SUMMARY

Our corporate Sales and Marketing Team is seeking an experienced Brand leader to play an important role in the growth of our business. This is a unique leadership opportunity to advance a strong brand in the marketplace, with over seventy years of stories to tell! This new role requires a passion for writing and storytelling, excitement for winning, fierce protection of brand assets, and strong executive communication skills.   

The Brand Marketing & Communications Manager will play a key part in differentiating our company in the future. Serving as the company’s lead brand advocate, you will successfully balance promotion of our established history of success and strong company culture, while adapting to meet the needs of a rapidly growing company in fast-paced markets. A high degree of collaboration is required with your peers and leaders across the business, including our partners in corporate communications, talent acquisition, human resources, business unit marketing and senior leadership.  

The manager will be part of our headquarters-based Sales and Marketing team, reporting to the Vice President, Sales and Marketing and will work closely with the Sales and Marketing leadership team.   

In addition to managing the company’s brand assets, you will lead several companywide brand projects which rely heavily upon your writing skills and ability to leverage our brand voice. Managing competing priorities and deadlines, you will produce a variety of company presentations, web pages, company reports, articles, videos, posts, and stories that attract and retain customers and team members.  

You are expected to deeply understand our work, our differentiators, and the needs of our customers and candidates, then translate this knowledge into smart, accurate and engaging brand content. With this in mind, the right candidate will be equally passionate about writing, people and project management and continuous learning. 

You will be responsible for management of one team member focused on brand design and asset management, as well as establishing annual plans, goals, and measurements.  

 RESPONSIBILITIES  

• Be accountable for the creation, development and production of differentiated communication tools, such as infographics and customer presentations, to provide a competitive advantage leading to the acquisition of new business and the best talent  
• Provide oversight for the company’s brand strategy, brand standards, design standards, nomenclature standards, brand guides, trademarks; serving as a key member of the company’s Brand Governance Committee 
• Act as the principal writer on all company-level web content; develop and implement a structured review process   
• Hands-on management and content creation for the company’s annual CSR report and related assets, including developing and executing a plan to promote relevant stories throughout the year  
• Drive stakeholder alignment for plans and timelines that meet the organization’s needs  
• Learn our customers, their industries, and our team member needs, to ensure all work product reflects the brand language and resonates with the target audience 
• Generate insights for thought leadership and brand building strategies that distinguish Mortenson from the competition and cut through industry noise   
• Deliver content that drives action across a variety of mediums and formats (website, reports, video, email, infographics, presentations, social media and more) 
• Oversee any outside resources necessary; ensure all stakeholders and subject matter experts are aligned and ready to meet production schedules 
• Be the guardian of brand voice and style, ensuring consistency across every touchpoint and leverage company best practices, templates, tools and other support available  
• Manage the career development for one team member; assume ownership of team success, lead by example, offer effective coaching and feedback, and effectively manage performance 
   

QUALIFICATIONS 

• Bachelor’s degree in Communications Studies, Business, Marketing or related field 
• Ten years of experience in B2B brand management, writing, marketing, content marketing or sales enablement 
• Agility to lead a fast-paced role; adept at organizing, tracking and delivering multiple assignments at once  
• Demonstrated proficiency in writing content for business-to-business audiences; experience in a professional services industry (versus product companies)  
• Enjoy researching and learning new industries and service offerings, with the ability to identify key drivers and pain points shaping the audience’s mindset 
• Competency in identifying and developing key messaging, along with accurate and cohesive narratives