Senior Manager, Brand Marketing - Starbucks

The Nestlé Professional Solutions at Nestlé USA leverages its position as the world's largest food and beverage company to bring brands that you enjoy in your home, to other areas of your life such as the workplace, restaurants, hotels, and your neighborhood College or University. Our portfolio of products and solutions includes beloved brands such as Stouffer's, Coffee mate, Nescafé, and Starbucks. With our extensive networks and industry knowledge, we offer unparalleled support and guidance to foodservice operators, ensuring their success in a competitive market. We strive to contribute to a healthier future by providing the finest ingredients and operational knowledge to every type of foodservice operation. The strength of our trusted brands is supported by a team of skilled professionals who are dedicated to deepening their industry experience. Our team of culinary experts and skilled product developers partner closely with foodservice professionals to generate creative, branded food and beverage solutions that address a wide variety of needs. Our employees thrive on opportunities to grow and develop within the food-service industry, ensuring that we are always at the forefront of industry trends and innovations.

 

This position is not eligible for Visa Sponsorship.

 

 

The Senior Manager, Brand Marketing, will strategically drive the comprehensive management of the P&L, the development and planning of consumer, customer & market led brand strategies and marketing plans for the Starbucks portfolio of brands generating sales to deliver annual operating goals exceeding $700M.  Responsibilities include portfolio management and analysis, B2B & B2C marketing plan development including brand & promotional planning, innovation pipeline development, commercialization and portfolio optimization.

 

• Ability to develop and lead robust business case development, effectively articulating insight led rationale, measurable KPIs laddering to broader business goals.
• Improve and enhance capabilities in data-led assessment, leading the development of strategic plans grounded in customer/consumer insights.
• Represent the organization to establish the plan roadmap, critical strategies to win and best practices to optimize ways of working.
• Establish and lead implementation of marketing learnings and insights that aid continuous improvement, driving prioritization and/or course corrections to existing strategies as needed.
• Lead development and performance culture building functional capability, foster collaboration, team work and performance excellence.
• Serve as primary lead maintaining critical external partnership and vendor relationships including Starbucks and creative agency relationships with Nestle business strategies.

 

Planning and Leadership - Developing strategic and operational plans for the work group, managing execution and measuring results:

• Collaborates with cross-functional brand team, channel development, operations, sales and other critical business partners to build, deliver and drive results of planned programs.
• Drive and manage team delivery of flawless end to end project management via close collaboration with a wide range of cross-functional teams
• Effectively tracks, analyzes and communicates plan on a regular basis to inform current and future plan efforts

• Identifies and communicates best practices and leading process improvement where needed.
• Owns and responsible for effective program budget management.

 

Summary of Experience

• 6-8+ years product and business/marketing management strategy experience in B2B environments.
• Min 6 or more years of managing complex large-scale business, product or marketing projects
• 2 or more years managing and developing direct reports