Brand Experience Marketing Associate - Gerber

 

As the world leader in nutrition, health and wellness for children from birth to preschool, Gerber Products Company is committed to creating a strong future. We joined the Nestlé Nutrition family in 2007, and have been a partner in parenthood ever since. Our Anything for Baby team works closely with experts to create products that enrich and establish healthy habits for children, and are good for the planet as well. A career at Gerber provides meaningful opportunities to develop professionally, and nurture generations to come. Now is the time to define your future, and ours too.

 

This position is not eligible for Visa Sponsorship.

 

 

POSITION SUMMARY

As a Brand Experience Associate, you will play a central role in executing the strategy to deliver profitable growth and key near-term operations for Gerber.  You will be responsible for managing all aspects of annual marketing business strategy end to end specializing in Brand Communications. The role will collaborate with cross-functional teams including Sales, Operations, and Finance to ensure executional excellence of our annual business plans. This role is accountable for championing the brand’s identity and knowing the consumer deeply to create a north star for all business and brand decisions.  

 

 

KEY RESPONSIBILITIES

Consumer & Customer Intimacy

• Develop a deep understanding of the demographics, psychographics, occasions, path to purchase and behavioral drivers of the brand’s consumer through data and research
• Understand, validate and/or develop the consumer’s hidden universal truths to drive relevant communications  
• Analyzes data and synthesizes learning into insights to optimize plan and commercial investment decisions to deliver business results

 

Business Planning

• P&L ownership to ensure that key business KPI’s are met—revenue, profit, market share and brand health.
• End-to-end cross functional leadership to drive optimized portfolio & value chain
• Lead the monthly operating process to deliver business performance and ensure accurate forecasting to mitigate supply challenges. Track sales, consumption, and consumer trends to identify gaps / opportunities
• Manage brand’s consumer marketing budget and demonstrate efficient and effective investment approach
• Lead with cross-functional teams to ensure marketing communications inputs are reflected in business plans

 

Brand and Product Experience

• Works with the internal teams and external creative / media agencies to develop marketing strategies and plans that increase awareness, penetration and / or purchase frequency
  •  Drafts creative briefs and input documents to guide agency outputs
  • Evaluates agency work and manages review processes, including legal/reg and other stakeholder reviews 
  • Leads consumer promotions planning, including offer recommendations, brand activations, and reporting
  • Co-leads development of integrated marketing calendars and project timelines for implementation; provides monthly updates to all key stakeholders
• Identifies optimal engagement strategy and campaign structure to reach consumers when and where they are most receptive
• Strong understanding of brand foundational tools a