Manager, Demand Generation EMEA

ExtraHop is on a mission to protect and propagate trust by revealing the cybertruth: the truth about the attackers already inside an organization’s network, the truth about what they’re doing, and how to stop them at top speed. We partner with every customer, every day, to reveal it. Are you ready to join us?

As the Field and Partner Marketing Manager for EMEA North (UK, Nordics, Benelux), you will be responsible for driving growth in one of our key markets in the EMEA sales region. This role will be accountable for development of strategic marketing plans to support achievement of our business goals for EMEA. You will serve as the marketing business partner for the EMEA sales country manager and will directly support the rapidly growing ExtraHop EMEA sales team. In this role you will also participate in the planning of our broader marketing plans for the EMEA sales region. 

You will also engage with ExtraHop’s partners (channel partners and technology partners) to develop and execute co-marketing programs that generate leads, create revenue, and build brand awareness. 

Duties & Responsibilities 

• Identifies, defines and executes marketing strategies and activities in EMEA North
  ● Translates and transcreates the global marketing initiatives from global to local scale and tailors suitable activities to the markets in EMEA North
• Seeks alignment between global marketing guidelines and local market needs to further improve a suitable go-to-market strategy for EMEA North
• Provides tailored marketing plans for EMEA team in alignment to support sales growth and the increment of brand awareness in EMEA 
• Holds and manages event activities across the region, such as online webinars, live/ virtual exhibitions, trade shows and other industry related events in order to extend the reach of ExtraHop within EMEA 
• Works in partnership with the distribution channel to build out partner co-marketing campaigns
• Plans and executes co-funded marketing activities that support EMEA channel and technology partner strategy and business objectives 
• Manages the execution and reporting of the annual marketing budget for the region
  ● Localise and executes multi-touch, thru-partner marketing campaigns and activities that generate increased awareness and pipeline 
• Regularly meets with marketing leaders at partner organisations to develop mutually beneficial, co-marketing strategies and execution plans 
• Relentlessly measures the effectiveness of ExtraHop's marketing campaigns and programs using marketing automation, CRM, and web analytics tools. 
• Provides regular feedback to internal team with regards to trends and local conditions to contribute to a thorough strategic planning and forecasting

Qualifications

• Minimum of 5 years professional marketing experience leading demand generation programs preferably in the Network Security industry
• Experience with end users campaigns and channel programs
• Motivated self-starter who thrives in fast-paced growth environments
• Experience with developing, executing and tracking results tied to integrated, multi-touch marketing plans
• Experience with management of offline and online events
• Ability to influence cross-functional teams to support go-to-market plans
• Data driven and familiar with CRM, sales and marketing tools and software (Salesforce.com, Tableau, etc.)
• Ability to travel (30%)

 

ABOUT EXTRAHOP 

ExtraHop is the cybersecurity partner enterprises trust to reveal the unknown and unmask the attack. We’re on a mission to protect and propagate trust by revealing the cybertruth, and we partner with every customer, every day, to uncover it. Our Reveal(x) 360 platform is the only network detection and response solution delivering the 360-degree visibility needed to see everything on the network. When organizations have full network transparency with ExtraHop, they can see more, know more, and stop more cyberattacks.

ExtraHop is recognized by leading organizations for both its innovation in the market and its commitment to building a world-class team. In 2020, we’ve already been named a “Best Place to Work” by Inc., Computerworld, BuiltIn Seattle and Seattle Business Magazine, and we’ve been named to Wealthfront’s Career-Launching Companies list for the last four years. Forbes named ExtraHop to its 2020 AI 50 List, as well as the list of “20 Best Cybersecurity Startups to Watch.” In 2019 and 2020, JMP Securities pu