Senior Paid Media Manager (Social)

<div class="content-intro"><p>Later is the world’s most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns. By combining real creator relationships, trusted intelligence, and expert guidance, Later removes fear and guesswork from one of marketing’s most visible investments.</p> <p>Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch.</p> <p>By combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Trusted by leading enterprise brands including Nike, Wayfair, Unilever, and Southwest Airlines, Later bridges creativity and performance so campaigns don’t just look good—they deliver results. Learn more at <a href="https://later.com/">later.com</a>.</p></div><h2><strong>About this position:</strong></h2> <p>As a Senior Paid Media Manager on Later’s Professional Services team, you’ll lead end-to-end paid social strategy and execution for Later Influence customers. You’ll own large-scale, multi-platform campaigns, partnering closely with program and account leaders to drive measurable performance and elevate our clients’ growth.</p> <p>This is a high-impact, hands-on role for a paid social expert who thrives in fast-moving environments, brings strong analytical rigor, and knows how to turn influencer-driven creative into performance outcomes. You’ll also play a key role in building paid media best practices, experimenting with new channels and tactics, and upskilling our Services team as we scale.</p> <h2><strong>What you'll be doing:</strong></h2> <h3><strong>Strategy</strong></h3> <ul> <li>Develop paid social strategies that translate client goals into clear, data-backed media plans across Meta, TikTok, YouTube, LinkedIn, Snapchat, and emerging platforms.<br><br></li> <li>Partner with Account Managers and Services leadership to ensure paid social recommendations align with broader program strategy and business objectives.<br><br></li> <li>Forecast spend and performance to support planning, resourcing, and future investment proposals.<br><br></li> <li>Provide strategic guidance on creative direction, audience approaches, messaging, and experimentation.</li> </ul> <h3><strong>Technical/ Execution</strong></h3> <ul> <li>Lead the full campaign lifecycle: planning, setup, QA, trafficking, testing, optimiza