Senior Media Measurement Manager Europe (temp 7 months)

<p>We are adidas. Consumer obsessed, eager to optimize purposeful paid media and believe through commitment to measurement that we will continuously learn and improve. </p> <p>You will lead excellent governance to ensure our set up and tracking is in place to robustly analyse delivery and impact of our investment. Your focus areas are media buying, media measurement  tracking, media data quality and process enforcement. You evangelize the importance of governance, auditing, and reporting and make it engaging and purposeful for a varied group of stakeholders.</p> <p> </p> <p>Investing hundreds ot millions in paid media ever year, we need to understand and learn from every euro we invest. This role is about driving best practice measurement approaches and understanding of this across the organization. </p> <p> </p> <p>Role &amp; Responsibilities:</p> <p>The role will manage the set-up, delivery and reporting from a holistic point of view with our internal and external partners ensuring understanding between stakeholders for robust measurement that delivers impactful insights. </p> <p> </p> <p>You’ll be responsible for ensuring excellent governance of media tracking, taxonomy and delivery to enable flawless measurement execution. Additionally, you will contribute to the evolution of our measurement agenda exploring new techniques to enhance our ability to understand and optimize future activity. Bring the ability to translate statistically robust testing and measurement to tangible and impactful recommendations that will be adopted by our marketing partners. </p> <p> </p> <p>Working with existing partners and trade bodies there is an opportunity to be involved in media measurement thought leadership with an eagerness to pioneer emerging measurement practices to give us an advantage over our competition. This individual will be supported by an Assistant Manager to deliver on key projects whilst supporting their continued development.</p> <p> </p> <p>You will also have the opportunity to support the set up of a new MMM partner and play a pivotal role translating the learnings to ensure they can be implemented across the business. </p> <p> </p> <p>You’ll be driving the Global KPI framework through all our efforts; setting up the objectives, making sure we’re testing accordingly and making sure we’re getting best in class learnings and take-outs during the year of Sports. </p> <p> </p> <p> </p> <p>Key Relationships: </p> <p>• Media Activation team </p> <p>• Brand Marketing and Newsroom teams </p> <p>• Local Brand Comms teams</p> <p>• Our external agencies &amp; measurement partners</p> <p>• Analytics/buying/planning/omni activation teams</p> <p>• Wholesale/Own Retail/Franchise teams</p> <p>• Global Digital, strategy and media teams</p> <p> </p> <p> </p> <p>Knowledge, Skills and Abilities: </p> <p>• Experience as a people manager – giving guidance and coaching to junior team members and introducing people to the topic of measurement </p> <p>• Strong experience in media industry – client, agency or consultancy side</p> <p>• Good understanding of advertising based on experience of managing / planning campaigns, across multiple channels and devices </p> <p>• 5+ years media measurement experience</p> <p>• Good Knowledge of Campaign Manager, DV360, IAS, Meta Business Manager and other Media Buying systems </p> <p>• The ability to demonstrate delivery of results across large scale media campaigns </p> <p>• Excellent understanding of measurement methodologies (MMM, Attribution, In-Platform measurement, Brand metric Studies etc.) </p> <p>• Excellent stakeholder management; you’ll need to be able to work with a myriad of different teams and people across the globe  </p> <p>• Good knowledge of analytics, tracking, tag management/implementation and data processing</p> <p>• Project management experience is valuable to maintain key processes while continuing to evaluate prioritization decisions</p> <p>• A passion for data analysis, with experience using Adobe, Google Analytics and/or Tableau</p> <p>• Strong communication skills enabling you to translate complex learnings into engaging and actionable recommendations</p> <p> </p> <p> </p> <p> </p>