Manager, Performance Media & Measurement

Business Overview 

UM is a global media agency committed to Futureproofing our clients' businesses.  We leverage the transformational power of rich business analytics and real-time intelligence to maximize growth and activate the full consumer journey across content and connections. As the leading global media network in IPG Mediabrands, UM operates in over 100 countries, with more than 3,000 people innovating on a roster of global clients including Accenture, American Express, GoPro, Johnson & Johnson, Levi Strauss & Co, Mattel, Sony, and Spotify. UM is globally headquartered in New York, with North American offices in San Francisco, Los Angeles, Dallas, Chicago, Birmingham, Detroit, Montreal, and Toronto.   

At UM, we know our employees are our greatest asset. We are committed to fostering a culture rooted in Diversity, Equity & Belonging, where everyone feels they belong, and their contributions are valued. We prioritize personal and professional growth, encourage an entrepreneurial spirit to pursue passion projects, and celebrate our people and community with moments of joy and spontaneity. Our leadership is dedicated to building a culture of care that permeates every element of the company from work flexibility to career planning to regular talent reviews, and more. Our DNA, for UM, helps guide us in all that we do:   

Fearless: We bring our authentic selves to work and put our whole selves into the work 

Optimistic: We approach challenges with empathy and curiosity, infusing joy into everything we do  

Relentless: We’re unwavering in our pursuit of the right solution, eager to reimagine what’s possible  

Unified: We band together to accomplish what we could not otherwise do alone  

Masterful: We’re constantly growing in our craft, setting new standards for our industry and our world  

We are proud to be named an AdAge Best Place to Work several times over, a Top Workplace in the US by Great Places to Work, a top 10 FORTUNE 2022 Best Workplaces in Advertising & Marketing and She Runs It’s 2021 Outstanding Company for Working Mothers. But feedback is most meaningful when it comes from our own people: over 90% of our employees say the agency is a great place to work and 95% say they are proud to work at UM. 

Position Summary

The Manager position on the Performance Media and Measurement (PMM) Shopper team is tasked with leading brand level application of traditional and innovative PMM functions with the Retail media space. These functions include leading client reporting meetings based on data from channel platforms across the retail media landscape, as well as analytic outputs like Marketing Mix Models, assisting in the development, design and measurement of brand and enterprise level test and learns, partnering with key ad tech partners, and stewarding digital campaign creation and execution with a focus on the CPG Industry.

Responsibilities

• Work directly with client retail marketers to provide reporting on media activations on a regular cadence, with an eye towards driving performance aligned to campaign goals.
• Serve as the main analytic resource for internal agency retail media teams, providing insights and recommendations based on available data to drive media performance.
• Partner with client analytic teams to evaluate and interpret Marketing Mix Models in a manner that is clear and allows for media optimization.
• Apply substantial amounts of independent critical thinking, and from your analyses, uncover media and marketing communication opportunities.
• QA data for quality control for quarterly Marketing Mix engagements.
• Lead the creation of brand level Measurement and Learning plans, as well as actualizing the results of those tests; coordinate with internal teams as needed.
• Oversight and stewardship of campaign set-up, ensuring appropriate application/execution & implementation to deliver accurate measurement on Enterprise Innovation projects, test and learn opportunities and Learning Agenda items.
• Support data collection and builds in Domo media metric visualization platform by providing channel context and final recommendations.
• Ensure recommendations from measurement platforms are built to assist with a broad range of analyses that drive media optimization and improvement in marketing techniques and business strategies.
• Diagnose issues with data, work with measurement vendors and planning teams to solve discrepancies and ensure accurate tracking resumes accordingly.
• Liaise between the agency trading desk, Planning Teams, and other key internal groups on each account (marketplace, research/analytics, operations) to ensure client needs are being met and to carry out precision strategy process workflows.

Required Sk