Director, Digital Marketing (Remote)

What you’ll do

The Director, Digital Marketing will build and manage a team of website experts and growth marketers to drive demand for Brex. This individual will own the strategic vision and direction of the brex.com website, with demonstrated expertise and a successful track record with website strategy, planning, technical development and digital analytics. This role will also be responsible for leading a team of growth marketing experts that will build scalable paid media programs through a deep understanding of search engine optimization (SEO), search engine marketing (SEM), affiliates and other paid digital channels.

Responsibilities

• Recruit, lead and nurture a team of in-house website experts who will be responsible for brex.com and the associated web properties from end-to-end; drive web strategy and roadmap, develop key initiatives that align with overall goals and objectives
• Lead and nurture a team of growth marketers who are responsible for paid evergreen strategy, including paid search, digital display, paid social, affiliates and new channels to help achieve our pipeline creation targets 
• Manage and source contractors or agencies as needed to augment staffing and specialized digital marketing skill sets
• Manage the paid marketing budget, providing accurate spend forecasts to finance
• Define and implement web best practices for continuous improvement and development of brex.com
• Work in collaboration with demand generation, product marketing, creative and content to improve site experience around customer journeys 
• Lead the testing and optimization of digital campaigns in order to determine the ideal channel mix and associated spend levels to achieve pipeline creation goals 
• Lead the development, execution and management of A/B test strategies spanning ad assets, landing pages, targeting, media tactics and new channels

Requirements

• 10+ years of relevant experience in leading successful digital marketing (website) and growth marketing (paid digital channels) teams in B2B SaaS or technology companies
• Strong digital marketing acumen, with demonstrated success developing, managing and optimizing websites to drive quality leads that will convert to sales pipeline, as well as support additional website goals for the business
• Demonstrated success in leading teams that execute and optimize paid digital marketing programs across different channels to drive quality leads that will convert to sales pipeline 
• Expert level knowledge of website and paid digital media and digital marketing analytics tools, including, but not limited to: Segment, Sanity, Google Analytics, Google Tag Manager, Google Adwords, SEMRush, Clearbit, Metadata, LinkedIn Ads, Facebook Ads, Twitter Ads
• Knowledge and experience with data security and privacy regulations (i.e., GDPR, CPA, CAN SPAM, etc.)
• Strong executive reporting and presentation skills and experience with reporting and presenting to executive teams is a must
• Demonstrated ability to motivate and influence peers through collaborative projects and partnership with cross-functional teams 
• Excellent project management, analytical and problem-solving skills; scoping work, driving execution and delivering on deadlines while working with multiple cross-functional stakeholders
• Bachelor’s degree or equivalent work experience required