Director, Paid Social

Company Description

Merkle is a data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that inspire people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology improved marketing results and competitive advantage. With 4,400+ employees, Merkle is headquartered in Columbia, Maryland, with additional offices in the US, Europe, and Asia. In 2016, the agency joined the Dentsu Aegis Network.

Job Description

Merkle is looking for an Director of Paid Social. You will need to be an expert in all things paid social and can bring this experience to life across their team and your client partners in an impactful way. You will report to the Senior Director of Digital Activation.

You have experience leading client strategy across paid social, from implementing to optimizing to reporting on campaigns. You have overseen all aspects of Paid Social planning and activations, are current with industry best practices and understand the importance of audience first planning. Important to this position is an understanding of how paid social impacts the bottom line, ensures that success is measured in the right way, and is provided to our clients in a relevant way. The role requires experience delivering outstanding media strategy and experience managing a highly engaged team.

• Must be both strategic and hands-on in paid social, serving as a partner to teams across the agency. Experience as a paid social thought leader is a major plus

• Must be able to understand the various marketing challenges that our clients face, while empowering your team to think creatively and strategically across all lines of business.

• Must be an inspiring and dynamic manager that can develop a team while bearing accountability for all deliverables and work produced by the team.

• Will also help maintain processes and efficiencies for agency-wide collaboration (Media, Analytics, Account Management, Insights & Planning, Social Strategy, Community Management and Creative).

• Will work across regional/global teams – growing the practice from both a current and new client perspective.

Qualifications

• 8+ years of a combination of paid social experience; leading teams, communicating directly with clients

• Several years managerial experience; overseeing a team of employees at a media or full-service ad agency

• Leader who strives to understand client concerns and speak with authority on how to address them

• Digital expertise (most critical) with a background in paid social

• Experience leading a high-profile account; experienced in the use of media analytics, strategy and holistic media solutions

• Experience working with and managing vendors and platforms

• Experience creating POVs and presentations to improve client's business

• Experience growing/expanding existing business and participate in new business pitches and department-wide plans

• Experience presenting in front of C-Level executives

#LI-JK1 #LI-Hybrid

Additional Information

Merkle fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere.

Employees from diverse or underrepresented backgrounds encouraged to apply.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. The anticipated Salary Range for the position is $113,000 - $162,000. Salary is based on a wide range of factors that include relevant experience, knowledge, skills, and other job- related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, generous paid time off, and/ o