Manager, Genesis Experiential Marketing

At Genesis, we’ve rethought our business and created cars that combine performance, quality, design and innovation into a complete package.

It’s time you rethink what you expect from an employer.

At Genesis, we understand you're not just building a career – you're building a life. We believe in our people and realize that our success is a direct result of our commitment in offering you great opportunities for your career. If you would enjoy working in a dynamic environment and are looking for a chance to become part of a stellar team of professionals, we invite you to apply online today.

 

 

Location

NHQ

Purpose

• The Manager, Genesis Experiential Marketing role is pivotal in enhancing the Genesis brand presence through planning, execution, and management of auto shows, ride and drives, fleet management, golf sponsorships, and experiential events. The role requires a blend of strategic vision, operational excellence, and creative flair to drive impactful brand experiences.

Major Responsibilities

• Develop and execute a comprehensive events and sponsorships strategy aligned with Genesis brand objectives and target audience.
• Identify and manage experiential opportunities with clear ROI in key industry events, auto shows, and experiential opportunities to maximize brand visibility and engagement.
• Support and manage end-to-end execution of auto shows, ride and drives, fleet management programs, golf sponsorships, and other experiential events.
• Coordinate logistics, budgeting, vendor management, and on-site operations to ensure seamless event experiences.
• Collaborate with cross-functional teams to integrate brand messaging and product launches into event activations.
• Cultivate and maintain strong relationships with event organizers, industry partners, sponsors, and vendors to drive collaborative initiatives and maximize opportunities.
• Oversee contracts, sponsorships, and partnerships to optimize ROI and brand exposure.
• Provide guidance and support to team, internal and agencies, in planning and executing exceptional events.
• Establish KPIs and metrics to evaluate the effectiveness of events and sponsorships in meeting brand objectives ensuring to align with overall GMA objectives.
• Analyze data and insights to drive continuous improvement and optimize future event strategies.

Major Responsibilities (continued)

• Manage workflow and work across departments, along with the wider marketing teams. 
• Maintain awareness of current and changing market trends, consumer attitudes and opinions.
• Route estimates and invoices for necessary approvals and signatures and follow up on approvals and payments.
• Oversee Experiential Marketing invoicing, purchase orders and budget tracking and respective cost centers.
• Assist in on-going marketing department routing to ensure proper approvals and signatures are acquired.
• Assist, as needed, on various marketing fleet-related projects as they come up including driving company-owned vehicles.
• Supports ad hoc assignments to support overall GMA marketing objectives.

Authority

• Develop and implement strategies that all programs are executed against. 
• Resolve issues and communicate with management and business partners. 
• Manage activities and performance of agency and other service providers. 
• This role requires the performance of work directly related to management and/or general business operations.
• The exercise of discretion and independent judgment with respect to matters of significance is required.

Education

~ Bachelor’s degree preferred

Related Experience

• Six or more years of experience in ev